Retail sales of bookings continued to grow strongly in constant value terms in 2023. This trend was driven primarily by leisure travel, due to the release of pent-up consumer demand. Japan was the most popular destination for Taiwanese consumers, with the weakening of the Yen making it an even more attractive prospect, after two years of being closed to visitors. Despite the inflationary pressures, travelling to Japan was still affordable for many Taiwanese. South Korea and Vietnam were also pop...
Euromonitor International's Booking in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Booking market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Booking in Taiwan
Euromonitor International
September 2023
List Of Contents And Tables
BOOKING IN TAIWAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Operators benefit from outbound travel boom
KKday goes from strength to strength
PROSPECTS AND OPPORTUNITIES
Revival of group travel from mainland China will be important to Taiwanese travel operators
Uni Travel plans to open 100 stores by 2025, driving growth for traditional travel agencies, amid shift to online platforms
CATEGORY DATA
Table 1 Booking Sales: Value 2018-2023
Table 2 Business Travel Sales: Value 2018-2023
Table 3 Leisure Travel Sales: Value 2018-2023
Table 4 Travel Intermediaries NBO Company Shares: % Value 2018-2023
Table 5 Forecast Booking Sales: Value 2023-2028
Table 6 Forecast Business Travel Sales: Value 2023-2028
Table 7 Forecast Leisure Travel Sales: Value 2023-2028
TRAVEL IN TAIWAN
EXECUTIVE SUMMARY
Travel in 2023
Airlines: key trends
Hotels: key trends
Booking: key trends
What next for travel?
MARKET DATA
Table 8 Surface Travel Modes Sales: Value 2018-2023
Table 9 Surface Travel Modes Online Sales: Value 2018-2023
Table 10 Forecast Surface Travel Modes Sales: Value 2023-2028
Table 11 Forecast Surface Travel Modes Online Sales: Value 2023-2028
Table 12 In-Destination Spending: Value 2018-2023
Table 13 Forecast In-Destination Spending: Value 2023-2028