Bleach in Thailand

Bleach in Thailand


The unit price of bleach experienced a marginal increase in current terms in 2023, following a notable price hike in the preceding year. This shift in pricing dynamics reflects the intricate balance that bleach is navigating in response to evolving consumer behaviours and preferences. Notably, the demand for bleach appears to be plateauing, which can be attributed to changing perceptions amongst consumers, who no longer view it solely as a germ-killing and laundry agent.

Euromonitor International's Bleach in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Bleach in Thailand
Euromonitor International
February 2024
List Of Contents And Tables
BLEACH IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Unit price dynamics
Evolving consumer behaviour, and the enduring demand for bleach in rural areas
Bleach loses popularity to liquid detergent
PROSPECTS AND OPPORTUNITIES
The strategic evolution of bleach in the forecast period
Anticipated unit price increase for bleach, amidst shifting market forces
CATEGORY DATA
Table 1 Sales of Bleach: Value 2018-2023
Table 2 Sales of Bleach: % Value Growth 2018-2023
Table 3 NBO Company Shares of Bleach: % Value 2019-2023
Table 4 LBN Brand Shares of Bleach: % Value 2020-2023
Table 5 Forecast Sales of Bleach: Value 2023-2028
Table 6 Forecast Sales of Bleach: % Value Growth 2023-2028
HOME CARE IN THAILAND
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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