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Bleach in Sweden

Publisher Euromonitor International
Published Apr 14, 2026
Length 30 Pages
SKU # EP21132414

Description

Bleach in Sweden saw value sales growth in 2025, reaching SEK35 million, representing 1% growth in current terms, driven by its versatility and lower price points compared to substitutable products in surface care and toilet care, amidst a challenging economic climate characterised by weak household sentiment and high price sensitivity. However, this growth was constrained by negative consumer perceptions about the health and environmental impacts of bleach. The lack of innovation in the categor...

Euromonitor International's Bleach in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

30 Pages
Bleach in Sweden
Euromonitor International
April 2026
List Of Contents And Tables
BLEACH IN SWEDEN
Key Data Insights
2025 Developments
Economic Challenges and Lack of Innovation Hinder Bleach Sales
Key Industry Trends
CHART 1 Key Industry Trends for Bleach
Industry Performance
CHART 2 Bleach Challenged by Retailer Sustainability Ambitions
Sustainability Trend Challenges Conventional Bleach Sales
CHART 3 Value Sales 2020-2030
CHART 4 Volume Sales 2020-2030
What's Next?
Affordable Bleach Options Attract Price-Sensitive Swedish Consumers
Competitive Landscape Set to Remain Concentrated
Eco-Friendly Trends to Reshape Bleach Industry Dynamics
CHART 5 Forecast Value Sales 2020-2030
Competitive Landscape
Colgate-Palmolive Ab Maintains Dominance with Strong Brand Presence
CHART 6 Company Shares 2025
CHART 7 Brand Shares 2025
Channels
Grocery Retailers Dominate Bleach Sales with Strong Presence
Retail E-Commerce Gains Traction with Omnichannel Strategies
CHART 8 Retail Channels 2020-2025
Economic Context
CHART 9 Economic Context for Bleach
CHART 10 Real Gdp Growth 2020-2030
CHART 11 Inflation 2020-2030
Consumer Context
CHART 12 Consumer Context for Bleach
CHART 13 Population 2020-2030
CHART 14 Consumer Expenditure 2020-2030
CHART 15 Population by Generation 2025
Country Reports Disclaimer
CHART 16 Key Industry Trends for Home Care
CHART 17 Softlan Supreme Freshness Elevates Premium Efficac
CHART 18 Såklart Combines Effectiveness and Sustainability
CHART 19 Value Sales 2020-2030
CHART 20 Volume Sales 2020-2030
CHART 21 Value Sales by Category 2025
CHART 22 Analyst Insight for Home Care
CHART 23 Forecast Value Sales 2020-2030
CHART 24 Forecast Value Sales by Category 2025-2030
CHART 25 Company Shares 2025
CHART 26 Brand Shares 2025
CHART 27 Retail Channels 2020-2025
CHART 28 Economic Context for Home Care
CHART 29 Real Gdp Growth 2020-2030
CHART 30 Inflation 2020-2030
CHART 31 Consumer Context for Home Care
CHART 32 Population 2020-2030
CHART 33 Consumer Expenditure 2020-2030
CHART 34 Population by Generation 2025
HOME CARE IN SWEDEN
Executive Summary
Laundry Care Drives Home Care Growth through Premiumisation
Key Data Insights
Key Industry Trends
Industry Performance
Sustainability Influences Product Development and Purchasing Decisions
Private Label Gains Traction as a Trusted Alternative
What's Next?
Increased Demand for Wellness-Focused Products Anticipated to Drive Future Growth
Laundry Care Set to Remain the Largest Category, While Dishwashing Will Remain the Best-Performing
Continued Price-Sensitivity Expected to Increase Demand for Multifunctional Products
Competitive Landscape
Unilever Sverige Ab Maintains Lead through Laundry Care Strength
Channels
Grocery Retailers Dominate Sales through Convenience
Retail E-Commerce Gains Traction with Omnichannel Enhancements
Economic Context
Consumer Context
Country Reports Disclaimer

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