Bleach in Peru

Bleach experienced a decline in retail volume sales in 2024, largely due to a reduction in disinfection habits. This shift is reflected in the less frequent purchase of bleach products, as well as a decrease in household penetration compared to 2023. In terms of pricing, there has been a downward shift due to two key factors: the rise of larger formats, such as 4kg and gallon containers, and price reductions aimed at stimulating consumption while curbing the growth of private labels and budget-f...

Euromonitor International's Bleach in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Bleach in Peru
Euromonitor International
February 2025
List Of Contents And Tables
BLEACH IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decline in bleach sales in 2024, with reduced disinfection habits and weather conditions impacting demand
Intense price competition with little differentiation between brands
Discounters and cash and carry outlets gain traction, due to their ability to offer consumers more affordable prices
PROSPECTS AND OPPORTUNITIES
Concept of disinfection regains relevance among consumers
Premiumisation could help to boost profit margins
Business-to-business sales could boost growth
CATEGORY DATA
Table 1 Sales of Bleach: Value 2019-2024
Table 2 Sales of Bleach: % Value Growth 2019-2024
Table 3 NBO Company Shares of Bleach: % Value 2020-2024
Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
Table 5 Forecast Sales of Bleach: Value 2024-2029
Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN PERU
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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