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Bleach in the Netherlands

Publisher Euromonitor International
Published Apr 02, 2026
Length 31 Pages
SKU # EP21076818

Description

Bleach in the Netherlands saw marginal retail volume growth of only 0.2% in 2025, while current value sales rose by 2%, driven by consumers seeking affordable cleaning methods. Despite environmental concerns and a perception that bleach is not a sustainable product, its relatively low cost makes it an attractive option for price-conscious consumers, and it remains widely used by Dutch consumers for its ability to kill microbes.

Euromonitor International's Bleach in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Bleach in the Netherlands
Euromonitor International
April 2026
List Of Contents And Tables
BLEACH IN THE NETHERLANDS
Key Data Insights
2025 Developments
Affordability Drives Sales Despite Environmental Concerns
Key Industry Trends
CHART 1 Key Industry Trends for Bleach
Industry Performance
Private Label Benefits From Affordable Pricing Strategy
CHART 2 Albert Heijn Private Label Bleach Is Seen as Affordable Way of Cleaning
CHART 3 Value Sales of Bleach 2020-2030
CHART 4 Volume Sales of Bleach 2020-2030
What's Next?
Consumers Seek Affordable Cleaning Solutions
Private Label Products Will Remain Popular
E-Commerce Drives Sales through Promotions and Convenience
CHART 5 Forecast Value Sales of Bleach 2020-2030
Competitive Landscape
Leading Brands Maintain Dominance through Brand Recognition
Private Label Power Set by Albert Heijn and Jumbo
CHART 6 Company Shares of Bleach 2025
CHART 7 Brand Shares of Bleach 2025
Channels
Supermarkets Drive Bleach Sales through Regular Grocery Shopping
Retail E-Commerce as Marginal but Rising Distribution Channel
CHART 8 Retail Channels for Bleach 2020-2025
Economic Context
CHART 9 Economic Context for Bleach
CHART 10 Real GDP Growth 2020-2030
CHART 11 Inflation 2020-2030
Consumer Context
CHART 12 Consumer Context for Bleach
CHART 13 Population 2020-2030
CHART 14 Consumer Expenditure 2020-2030
CHART 15 Population by Generation 2025
Country Reports Disclaimer
CHART 16 Key Industry Trends for Home Care
CHART 17 Dutch Brand Mother's Earth Targets Eco Conscious Consumers Who Want E?ective Product
CHART 18 Premiumisation in Private Label with Etos Room Spray
CHART 19 Value Sales of Home Care 2020-2030
CHART 20 Volume Sales of Home Care 2020-2030
CHART 21 Value Sales of Home Care by Category 2025
CHART 22 Forecast Value Sales of Home Care 2020-2030
CHART 23 Forecast Value Sales by Category 2025-2030
CHART 24 Sun Brilliant Shine Plus All-In 1 Liquid Dishwash Tablets Claim Optimal Performance and Convenience
CHART 25 Company Shares of Home Care 2025
CHART 26 Brand Shares of Home Care 2025
CHART 27 Retail Channels for Home Care 2020-2025
CHART 28 Economic Context for Home Care
CHART 29 Real GDP Growth 2020-2030
CHART 30 Inflation 2020-2030
CHART 31 Consumer Context for for Home Care
CHART 32 Population 2020-2030
CHART 33 Consumer Expenditure 2020-2030
CHART 34 Population by Generation 2025
HOME CARE IN THE NETHERLANDS
Executive Summary
Dutch Home Care Shows Strength through Premiumisation
Key Data Insights
Key Industry Trends
Industry Performance
Sustainability Trend Is Prompting Innovation Amongst Manufacturers
Private-Label Development Drives Dutch Home Care Trends
What's Next?
Consumers Drive Demand for Effective and Sustainable Products
Private Label Expected to Lead Volume Sales by Expansion
Sustainability to Shape Future Industry Landscape
Competitive Landscape
Premium Offerings Keep Leaders Ahead
Consumer Trust Fuelling Shift to Private Labels
Channels
Grocery Retailers Lead Home Care Sales through Supermarkets
Retail E-Commerce Drives Growth with Convenience and Competitive Pricing
Economic Context
Consumer Context
Country Reports Disclaimer

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