Bleach in Japan

In 2024, bleach in Japan continued to experience declines in both retail volume and current value terms. In May 2023, the Japanese government reclassified COVID-19, downgrading it from a Class 2 disease, which posed an extremely high risk, to Class 5 status, similar to that of seasonal influenza. This change led to a relaxation of various health measures, giving the impression to society that the pandemic was over. Consequently, in 2023 and 2024 people ventured out more frequently and engaged in...

Euromonitor International's Bleach in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Bleach in Japan
Euromonitor International
February 2025
List Of Contents And Tables
BLEACH IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bleach faces decline amidst eased pandemic restrictions
Kao prioritises consumer safety with education on bleach
Kaneyo Soap celebrates 90 years with eco-friendly promotions
PROSPECTS AND OPPORTUNITIES
Decline set to continue due to lack of knowledge and competition
Educating consumers on the safe usage of bleach in Japan
New role of bleach in Japan’s collector culture
CATEGORY DATA
Table 1 Sales of Bleach: Value 2019-2024
Table 2 Sales of Bleach: % Value Growth 2019-2024
Table 3 NBO Company Shares of Bleach: % Value 2020-2024
Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
Table 5 Forecast Sales of Bleach: Value 2024-2029
Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN JAPAN
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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