Bleach in Chile

Despite an overall decline in retail volume terms in 2024, the penetration of bleach among Chilean households remained extremely high at the end of the review period, with this maturity limiting further growth prospects. During difficult economic situations, local consumers tend to adjust their bleach usage, using less but with greater care. On the other hand, a further rise in the average unit price continued to drive up value sales in 2024.

Euromonitor International's Bleach in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Bleach in Chile
Euromonitor International
February 2025
List Of Contents And Tables
BLEACH IN CHILE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Navigating rising production costs in Chile
The decline of bleach in modern cleaning routines
Clorox Chile's commitment to social responsibility
PROSPECTS AND OPPORTUNITIES
The dangers of improper bleach use and the move towards perceived safer products
Promotions and discounts as key competitive strategies
Private label poses no significant threat to brands in bleach
CATEGORY DATA
Table 1 Sales of Bleach: Value 2019-2024
Table 2 Sales of Bleach: % Value Growth 2019-2024
Table 3 NBO Company Shares of Bleach: % Value 2020-2024
Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
Table 5 Forecast Sales of Bleach: Value 2024-2029
Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN CHILE
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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