Bleach in Canada

Bleach saw retail value sales fall in current terms in Canada in 2024. Bleach value growth fell off following marked increases in price in the category in 2022 and 2023. Volume sales also decreased as the cumulative price increases weighed on inflation-weary consumers who looked for promotions and discounts. Immigration-driven population growth lent support to the category as newly arrived consumers purchased items for their new households, but this was not sufficient to make up for a fall in de...

Euromonitor International's Bleach in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Bleach in Canada
Euromonitor International
February 2025
List Of Contents And Tables
BLEACH IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bleach value and volume sales fall off after large price increases in 2022 and 2023
Concentrated bleach products are favoured by consumers
Clorox expected to maintain market leadership through brand and distribution strength
PROSPECTS AND OPPORTUNITIES
Bleach expected to see value and volume declines despite boost from immigration
Private label is a strong player, competing on price and shelf positioning
Daily cleaning habit has declined, but has found a level of support that may contribute to demand
CATEGORY DATA
Table 1 Sales of Bleach: Value 2019-2024
Table 2 Sales of Bleach: % Value Growth 2019-2024
Table 3 NBO Company Shares of Bleach: % Value 2020-2024
Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
Table 5 Forecast Sales of Bleach: Value 2024-2029
Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN CANADA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2019-2024
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2019-2024
Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
Table 10 NBO Company Shares of Home Care: % Value 2020-2024
Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 13 Distribution of Home Care by Format: % Value 2019-2024
Table 14 Distribution of Home Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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