Volume sales of bleach in the US continued to see a strong decline in 2024, with retail current value sales also falling slightly, although not showing the same level of decline, due to inflation. This trend was mainly because an increasing number of consumers opted for multi-purpose cleaners instead of bleach. An increasing number of consumers are simplifying their cleaning routine by choosing the convenience and gentler cleaning capabilities of multi-purpose cleaners, reducing the need for mul...
Euromonitor International's Bleach in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Bleach in the US
- Euromonitor International
- March 2025
- List Of Contents And Tables
- BLEACH IN THE US
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Decline in volume and value sales of bleach as more consumers switch to multi-purpose cleaners
- Consumers are leaving bleach behind for a holistic clean
- Clorox’s 2023 cyber-attack leads to subsequent difficulties in the availability of its products
- PROSPECTS AND OPPORTUNITIES
- Continued decline as consumers switch to less harsh products
- Leading brands to divest from low-growth opportunities
- Opportunities for bleach could lay in its simplicity and price point
- CATEGORY DATA
- Table 1 Sales of Bleach: Value 2019-2024
- Table 2 Sales of Bleach: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Bleach: % Value 2020-2024
- Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
- Table 5 Forecast Sales of Bleach: Value 2024-2029
- Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
- HOME CARE IN THE US
- EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 7 Households 2019-2024
- MARKET DATA
- Table 8 Sales of Home Care by Category: Value 2019-2024
- Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 10 NBO Company Shares of Home Care: % Value 2020-2024
- Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 13 Distribution of Home Care by Format: % Value 2019-2024
- Table 14 Distribution of Home Care by Format and Category: % Value 2024
- Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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