Bleach in the US
Like many other home care categories, bleach in the US witnessed a trend of escalating prices in 2023 among both national brands and private label, with double-digit unit price growth helping to offset declines in retail volume sales. Despite these price increases, the volume decline observed in 2023 was less pronounced than in previous years, indicating a potential normalisation in consumer purchasing behaviour for essential home care products such as bleach, even in the face of elevated prices...
Euromonitor International's Bleach in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Bleach in the US
- Euromonitor International
- February 2024
- List Of Contents And Tables
- BLEACH IN THE US
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Price hikes contribute to value growth, offsetting weak demand for bleach
- Consumer preference for alternative cleaners contributes to volume declines
- Design changes reduce packaging with more concentrated formulations
- PROSPECTS AND OPPORTUNITIES
- Further decline in demand over forecast period, as consumers opt for less harsh alternatives
- Bleach retains key disinfecting function in household cleaning, preventing obsolescence
- Occasion-based cleaning may contribute to lower sales over forecast period
- CATEGORY DATA
- Table 1 Sales of Bleach: Value 2018-2023
- Table 2 Sales of Bleach: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Bleach: % Value 2019-2023
- Table 4 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 5 Forecast Sales of Bleach: Value 2023-2028
- Table 6 Forecast Sales of Bleach: % Value Growth 2023-2028
- HOME CARE IN THE US
- EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 7 Households 2018-2023
- MARKET DATA
- Table 8 Sales of Home Care by Category: Value 2018-2023
- Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 10 NBO Company Shares of Home Care: % Value 2019-2023
- Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 13 Distribution of Home Care by Format: % Value 2018-2023
- Table 14 Distribution of Home Care by Format and Category: % Value 2023
- Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook