Better For You Packaged Food in Thailand

Better For You Packaged Food in Thailand

In general, butter and spreads are not considered to be main ingredients for a large number of Thai dishes. Thus, consumers were less concerned about stockpiling such products during the Coronavirus (COVID-19) lockdown in 2020. This had a knock-on effect on better for you butter and spreads, although some users looked to healthier versions of these products, especially reduced fat options. This behaviour was in line with a health and wellness trend, as consumers became more aware of the importan...

Euromonitor International's Better For You Packaged Food in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.