Better For You Packaged Food in Poland

Better For You Packaged Food in Poland

BFY packaged food has been performing well in Poland, especially since the outbreak of COVID-19, as the health and wellness trend is gathering further pace, with more consumers now paying attention to their overall health. This is leading to a growing demand for reduced sugar products, further encouraged by the introduction of the sugar tax in 2021. While this new legislation only currently applies to drinks, it has raised consumer awareness of the harm of excessive sugar, which is boosting the...

Euromonitor International's Better For You Packaged Food in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.