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Better For You Packaged Food in Italy

Publisher Euromonitor International
Published Feb 02, 2022
Length 34 Pages
SKU # EP16973399

Description

Better For You Packaged Food in Italy

BFY packaged food are continuing to grow in 2021 as Italian consumers are proving increasingly interested in eating healthily and staying fit, especially considering the COVID-19 pandemic. In addition, with home seclusion forcing Italians to spend more time at home, many have rediscovered the pleasure of eating breakfast. Thus, they are consuming more typical breakfast foods, such as toast and spreads. Within spreads, consumers are increasingly favouring jams and preserves which contain only fru...

Euromonitor International's Better For You Packaged Food in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Better For You Packaged Food in Italy
Euromonitor International
February 2022
List Of Contents And Tables
BETTER FOR YOU PACKAGED FOOD IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers continue to seek reduced sugar jams and preserves
Wellness trends lead to range of new launches in packaged meat and seafood categories
Rising importance of reduced fat and sugar snacks leads to new product launches
PROSPECTS AND OPPORTUNITIES
Healthy eating trends set to benefit category sales and encourage portfolio expansions
Mondelez is well-placed to expand its healthy product selection thanks to strong reputation of Philadelphia brand
E-commerce expected to continue benefitting from convenience trend and major infrastructure developments
CATEGORY DATA
Table 1 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 5 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN ITALY
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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