Better For You Packaged Food in Italy

Better For You Packaged Food in Italy

BFY packaged food are continuing to grow in 2021 as Italian consumers are proving increasingly interested in eating healthily and staying fit, especially considering the COVID-19 pandemic. In addition, with home seclusion forcing Italians to spend more time at home, many have rediscovered the pleasure of eating breakfast. Thus, they are consuming more typical breakfast foods, such as toast and spreads. Within spreads, consumers are increasingly favouring jams and preserves which contain only fru...

Euromonitor International's Better For You Packaged Food in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.