Better For You Packaged Food in Bulgaria

Better For You Packaged Food in Bulgaria

Better for you (BFY) packaged food in Bulgaria saw healthy retail value sales growth in 2021 but is recovering from negative sales growth in 2020. Conversely, BFY reduced fat and BFY reduced salt registered slower retail value sales and negative volume growth in 2021 after these categories saw robust sales growth in the previous year. Slower demand was mainly as a result of the lack of stockpiling and decrease in home cooking, which was prevalent in the previous the year. Furthermore, these cate...

Euromonitor International's Better For You Packaged Food in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.