Better For You Packaged Food in Austria

Better For You Packaged Food in Austria

Within packaged food, better for you (BFY) products are mostly found in dairy, typically in the form of reduced fat products. In staples, the BFY product offer is relatively limited in the Austrian market. There are reduced fat products within chilled and frozen meat and seafood, but their sales are quite niche and the growth trend largely follows that of the main meat and seafood products. Austrian consumers do not pay very much attention to having a lower fat content in their meat or seafood i...

Euromonitor International's Better For You Packaged Food in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.