Better For You Packaged Food in the US

Better For You Packaged Food in the US

To create products with less fat, sugar or salt, the packaged food industry has traditionally relied on the use of artificial ingredients and sweeteners to try and replicate the taste of the missing ingredient. This is now out of favour with American consumers, who are becoming increasingly interested in short ingredients lists which use understandable words. Better for you (BFY) packaged food products are therefore finding themselves targeting a narrower audience with more specific health conce...

Euromonitor International's Better For You Packaged Food in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.