Better For You Beverages in Vietnam

Better For You Beverages in Vietnam

Consumer awareness of and interest in BFY beverages remained low in Vietnam in 2021. One reason for the lack of interest on the part of the majority of Vietnamese consumers, even when they are aware of the BFY beverages on offer in the retailing channel, is that many people find BFY variants to have a less pleasant taste than standard beverages. Moreover, they do not believe such beverages are significantly better for their health in comparison with standard beverages. Younger consumers are part...

Euromonitor International's Better For You Beverages in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.