Better For You Beverages in Turkey

Better For You Beverages in Turkey

In 2021, BFY beverages demonstrated double-digit volume and value growth. The COVID-19 public health crisis increased the health concerns of consumers, which has benefited BFY beverages as many have been more mindful about their sugar intake, amongst others. Sales of reduced-sugar drinks have therefore risen. The sedentary lifestyle many have been leading since the inception of the pandemic has also led many consumers to become more concerned about their weight, further supporting sales of reduc...

Euromonitor International's Better For You Beverages in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.