Better For You Beverages in Portugal

Better For You Beverages in Portugal

Prior to the pandemic, Portuguese consumers were already seeking healthier dietary habits. However, heightened health awareness since COVID-19 emerged in the country has only served to strengthen this trend, leading to many consumers searching for perceived healthier and more natural products, including beverages. In 2021, this is continuing to have a positive impact on demand for better for you beverages, as local consumers increasingly trade regular soft drinks for reduced sugar, low calorie a...

Euromonitor International's Better For You Beverages in Portugal report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.