Better For You Beverages in Morocco

Better For You Beverages in Morocco

Prior to the pandemic, better for you beverages was registering strong growth, driven by the demand for reduced sugar drinks, especially amongst women who were actively looking to follow a healthier lifestyle, and were aware of the benefits of reducing sugar. Even among consumers who did not adapt to healthy eating habits, whenever they had the choice of either drinking better for you beverages or regular soft drinks, an increasing number were choosing the former. However, during the pandemic, B...

Euromonitor International's Better For You Beverages in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Better For You Beverages in Morocco
Euromonitor International
February 2022
List Of Contents And Tables
BETTER FOR YOU BEVERAGES IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Contraction for BFY beverages as consumers avoid products with artificial ingredients
BFY reduced caffeine beverages remains a small category due to lack of consumer interest
Coco-Cola Morocco continues to lead BFY beverages in 2021
PROSPECTS AND OPPORTUNITIES
BFY beverages recovers while BFY reduced sugar beverages maintains downward trend
Ongoing contraction for BFY reduced sugar beverages due to health concerns over artificial ingredients
BFY reduced caffeine beverages continues to perform well, however the coffee landscape is unpredictable
CATEGORY DATA
Table 1 Sales of BFY Beverages by Category: Value 2016-2021
Table 2 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 4 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 5 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 6 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN MOROCCO
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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