Better For You Beverages in Italy

Better For You Beverages in Italy

Non-sugar and low-sugar carbonates varieties have performed particularly well in the last couple of years with the category seeing numerous launches of non-sugar varieties products during the pandemic. In fact, BFY reduced sugar is the leading category within BFY beverages in 2021 thanks to the increasing consumer awareness of health and wellbeing. Even though the pandemic delayed the introduction of sugar tax on the Italian soft drinks industry (postponed to 1 January 2022), brands continued to...

Euromonitor International's Better For You Beverages in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.