Better For You Beverages in Germany

Better For You Beverages in Germany

The pandemic has enforced the need among consumers to reduce their sugar intake in line with rising health awareness. Beverages with low/zero sugar or calorie content are becoming increasingly popular and continuing to gain share from regular drinks, including carbonates. At the same time, the demand for BFY reduced fat beverages remains negligible in Germany, while sales of BFY reduced caffeine beverages remained subdued in 2021. BFY reduced fat beverages mainly occur in chocolate- and malt-bas...

Euromonitor International's Better For You Beverages in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.