Better For You Beverages in Austria

Better For You Beverages in Austria

Despite recording fairly strong growth rates in 2020 as a result of the pandemic and the home seclusion trend, better for you beverages continued to experience demand in 2021. This positive performance, driven by BFY reduced sugar beverages, was again mainly linked to the pandemic and subsequent health concerns, as Austrians continued to search for products that they perceived would be beneficial to their overall health and wellbeing or that were at least considered to be less harmful. While thi...

Euromonitor International's Better For You Beverages in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.