Better For You Beverages in the US

Better For You Beverages in the US

BFY reduced sugar beverages saw a rare year of strong growth in 2020, thanks to pandemic stockpiling and channel shifting. This was only a temporary boost, however, and not a sign of US consumers changing their relationship with sugar. While low sugar continues to be the focus of many new beverage launches, artificial sweeteners are also considered highly suspect by wellness-minded consumers, so even as the assault on sugar continues, the long-term outlook for BFY reduced sugar beverages remains...

Euromonitor International's Better For You Beverages in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.