Belgium: Consumer Profile

Belgium: Consumer Profile


Belgium is seeing a rise in single-person households and an ageing population, shaping demand for wellness and healthcare products. Sustainability concerns remain high, contributing to sales of eco-friendly, energy-efficient goods. Inflation has, however, prompted a cost-conscious approach, with consumers prioritising quality and value. Urban centres, especially Brussels, continue to be key hubs for expenditure, reflecting Belgium’s diverse and multicultural consumer landscape.
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Euromonitor's Belgium: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Scope
Key findings
Key drivers affecting consumers in Belgium in 2023
How developments today shape the consumers of tomorrow
Net migration supports population growth amid ageing
Obesity and health risks rise amid low engagement with health consciousness
Millennials to become Belgium’s largest generation
Urbanisation surge contrasts with shrinking workforce in Belgian cities
Opportunities for growth
Single-person households surge as family dynamics shift
Stable housing market aligns with growing demand for comfort and energy efficiency
Ageing household heads drive demand for accessible services and gendered spending habits
Digital adoption and smart home technology transform Belgian households
Rising food and service prices drive inflation while housing costs drop
Millennials and Gen Z drive experience spending in Belgium
Older generations to drive luxury spending
Brussels leads in spending as Ghent and Bruges emerge as growing consumer markets
Generational willingness to pay more highlights preference for quality
Some consumers embrace frugality and quality in response to rising living costs
Environmental consciousness grows among Belgian consumers across generations
Mixed financial confidence with a focus on savings among Belgian consumers
High salary and adapting to AI-driven changes dominate Belgian work priorities
Key takeaways

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