Belgium Consumer Lifestyles

Consumer Lifestyles in Belgium


Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Euromonitor's Consumer Lifestyles in Belgium report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Scope
Consumer landscape in Belgium 2024
Personal traits and values
Consumers in Belgium look for ways to simplify their lives
Baby boomers prioritise spending time with their children
Belgian consumers comfortable expressing their identity with friends and family
Belgians enjoy exploring and trying new product and services offerings
Gen Z the most optimistic generation in Belgium
Personal traits and values survey highlights
Home life and leisure time
Older generations focused on keeping a clean and tidy household
Consumers prefer socialising with friends in person
Energy efficient homes highly desired by older generations
Safe location number one priority for ideal home location
Belgians seek value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Gen X most actively monitoring what they eat in order to manage weight
Someone else in the household prepares meals in the majority of Belgian homes
Belgians prepare meals at home at least once a day, if not weekly
Gen Z most strict in their dietary choices and restrictions
Consumers are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Claiming responsibility and challenging work prioritised by most Belgian employees
Working close to home the main desire of Belgian employees
Gen X consumers largely driven by earning a competitive income
Belgians would like to work from home in the future
Working life survey highlights
Health and wellness
Belgians walk or hike for exercise on a weekly basis
Meditation the most widespread stre ss-reduction activity
Belgians consider health and nutritional properties to be the most influential product feature
Younger generations more actively using health apps
Health and wellness survey highlights
Shopping and spending
Belgian consumers enjoy discovering the best deals
Younger generations consistently search for established or renowned names
Gen Z regularly buy gifts for family and friends
Belgian consumers actively purchase second-hand or previously owned goods
Consumers in Belgium often sell used or second-hand items
Younger generations active in their interactions and communication with brands
Belgian consumers trust friends and family recommendations the most
Belgian consumers foresee an increase in spending on health and wellness
Gen X consumers most concerned about their current financial standing
Shopping and spending survey highlights

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