Alcoholic Drinks in Belgium
In 2023, alcoholic drinks in Belgium registered a strong decline in total volume sales. This performance was heavily influenced by the economic challenges caused by still relatively high inflation and related pressures on energy, production and transportation costs, product prices and consumer disposable incomes and purchasing power. The international situation added pressure to the industry, such as global economic challenges and supply issues due to the effects of the war in Ukraine. This caus...
Euromonitor International's Alcoholic Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
In 2023, alcoholic drinks in Belgium registered a strong decline in total volume sales. This performance was heavily influenced by the economic challenges caused by still relatively high inflation and related pressures on energy, production and transportation costs, product prices and consumer disposable incomes and purchasing power. The international situation added pressure to the industry, such as global economic challenges and supply issues due to the effects of the war in Ukraine. This caus...
Euromonitor International's Alcoholic Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Alcoholic Drinks in Belgium
- Euromonitor International
- June 2024
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN BELGIUM
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 1 Number of On-trade Establishments by Type 2018-2023
- TAXATION AND DUTY LEVIES
- Table 2 Taxation and Duty Levies on Alcoholic Drinks 2023
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
- MARKET DATA
- Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
- Table 5 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
- Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
- Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
- Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
- Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
- Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
- Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
- Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
- Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
- Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- BEER IN BELGIUM
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Heavy promotions cushion the decline in beer consumption
- Non-alcoholic and craft beers thrive amid shifting preferences
- Promotions, pack format shifts and novelties
- PROSPECTS AND OPPORTUNITIES
- Beer in Belgium to shift away from high ABV products
- Anticipated surge of local breweries and premium offerings
- Towards functional beer?
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 2 Lager by Price Band 2023
- Table 19 Number of Breweries 2018-2023
- CATEGORY DATA
- Table 20 Sales of Beer by Category: Total Volume 2018-2023
- Table 21 Sales of Beer by Category: Total Value 2018-2023
- Table 22 Sales of Beer by Category: % Total Volume Growth 2018-2023
- Table 23 Sales of Beer by Category: % Total Value Growth 2018-2023
- Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
- Table 25 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
- Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 28 Sales of Beer by Craft vs Standard 2018-2023
- Table 29 GBO Company Shares of Beer: % Total Volume 2019-2023
- Table 30 NBO Company Shares of Beer: % Total Volume 2019-2023
- Table 31 LBN Brand Shares of Beer: % Total Volume 2020-2023
- Table 32 Forecast Sales of Beer by Category: Total Volume 2023-2028
- Table 33 Forecast Sales of Beer by Category: Total Value 2023-2028
- Table 34 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
- Table 35 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
- WINE IN BELGIUM
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Young consumers of legal drinking age move away from classic wines
- Changing pack formats in wine while Champagne suffers
- Non-alcoholic wine gains momentum
- PROSPECTS AND OPPORTUNITIES
- Traditional favourites are set to cede ground in sparkling wine and still light grape wine
- Belgian wines on the rise
- New kinds of wines
- CATEGORY DATA
- Table 36 Sales of Wine by Category: Total Volume 2018-2023
- Table 37 Sales of Wine by Category: Total Value 2018-2023
- Table 38 Sales of Wine by Category: % Total Volume Growth 2018-2023
- Table 39 Sales of Wine by Category: % Total Value Growth 2018-2023
- Table 40 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
- Table 41 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
- Table 42 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 43 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 44 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 45 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 46 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 47 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 48 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
- Table 49 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
- Table 50 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
- Table 51 GBO Company Shares of Champagne: % Total Volume 2019-2023
- Table 52 NBO Company Shares of Champagne: % Total Volume 2019-2023
- Table 53 LBN Brand Shares of Champagne: % Total Volume 2020-2023
- Table 54 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
- Table 55 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
- Table 56 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
- Table 57 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
- Table 58 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
- Table 59 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
- Table 60 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
- Table 61 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
- Table 62 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
- Table 63 Forecast Sales of Wine by Category: Total Volume 2023-2028
- Table 64 Forecast Sales of Wine by Category: Total Value 2023-2028
- Table 65 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
- Table 66 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
- SPIRITS IN BELGIUM
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Declining category with brighter extremities
- Limited editions, flavoured offerings and B-brands spark interest
- Non-alcoholic spirits take centre stage in innovation
- PROSPECTS AND OPPORTUNITIES
- Total volume sales to continue on downward trajectory but non-alcoholic spirits offer a bright spot
- Brand owners and retailers to continue investments in non-alcoholic spirits
- Rise of smaller bottles and lighter packaging
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 3 Benchmark Brands 2023
- CATEGORY DATA
- Table 67 Sales of Spirits by Category: Total Volume 2018-2023
- Table 68 Sales of Spirits by Category: Total Value 2018-2023
- Table 69 Sales of Spirits by Category: % Total Volume Growth 2018-2023
- Table 70 Sales of Spirits by Category: % Total Value Growth 2018-2023
- Table 71 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
- Table 72 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
- Table 73 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 74 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 75 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
- Table 76 Sales of White Rum by Price Platform: % Total Volume 2018-2023
- Table 77 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
- Table 78 Sales of English Gin by Price Platform: % Total Volume 2018-2023
- Table 79 Sales of Vodka by Price Platform: % Total Volume 2018-2023
- Table 80 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
- Table 81 GBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 82 NBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 83 LBN Brand Shares of Spirits: % Total Volume 2020-2023
- Table 84 Forecast Sales of Spirits by Category: Total Volume 2023-2028
- Table 85 Forecast Sales of Spirits by Category: Total Value 2023-2028
- Table 86 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
- Table 87 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
- CIDER/PERRY IN BELGIUM
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Lower-price positioning and non-alcoholic versions offer silver linings amid general decline
- Private label and small branded players intensify the competition
- Strategic collaborations and innovation to spark the category
- PROSPECTS AND OPPORTUNITIES
- Growth opportunities for products positioned as non/low alcohol, cheaper alternatives or local
- Non-alcoholic cider retains room for significant development and growth
- Flavour developments to attract new consumers
- CATEGORY DATA
- Table 88 Sales of Cider/Perry: Total Volume 2018-2023
- Table 89 Sales of Cider/Perry: Total Value 2018-2023
- Table 90 Sales of Cider/Perry: % Total Volume Growth 2018-2023
- Table 91 Sales of Cider/Perry: % Total Value Growth 2018-2023
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
- Table 93 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
- Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 95 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 96 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
- Table 97 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
- Table 98 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
- Table 99 Forecast Sales of Cider/Perry: Total Volume 2023-2028
- Table 100 Forecast Sales of Cider/Perry: Total Value 2023-2028
- Table 101 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
- Table 102 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
- RTDS IN BELGIUM
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- RTDs offers resilience in a challenging alcoholic drinks landscape
- Innovation fosters dynamism
- RTDs fit with on-trade dynamics
- PROSPECTS AND OPPORTUNITIES
- The cocktail and mocktail trends are set to boost RTDs in the forecast period
- Premium and natural RTD as next drivers
- Convenience to shape the development of RTDs distribution
- CATEGORY DATA
- Table 103 Sales of RTDs by Category: Total Volume 2018-2023
- Table 104 Sales of RTDs by Category: Total Value 2018-2023
- Table 105 Sales of RTDs by Category: % Total Volume Growth 2018-2023
- Table 106 Sales of RTDs by Category: % Total Value Growth 2018-2023
- Table 107 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
- Table 108 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
- Table 109 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 110 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 111 GBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 112 NBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 113 LBN Brand Shares of RTDs: % Total Volume 2020-2023
- Table 114 Forecast Sales of RTDs by Category: Total Volume 2023-2028
- Table 115 Forecast Sales of RTDs by Category: Total Value 2023-2028
- Table 116 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
- Table 117 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
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