As New Zealand emerges from the COVID-19 pandemic, the performance of beer was characterised by strong growth in two key categories – ales and non-alcoholic beers, with both categories recording double digit growth. With the categories operating at different ends of the preference spectrum, they seem to be odd bedfellows – at one end there is the non-alcoholic segment and at the other end is typically higher strength beers, leaving a hole in the middle that reflects the types of beer that New Ze...
Euromonitor International's Beer in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Beer market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Beer in New Zealand
Euromonitor International
June 2023
List Of Contents And Tables
BEER IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premiumisation takes hold once again
Millennials drive growth in better-for-you beer
On-trade channel bounces back, but COVID-19 hangover prevents full recovery
PROSPECTS AND OPPORTUNITIES
CO2 shortage impacts local supply
Rising costs to drive further unit price growth
High levels of innovation expected to drive volume growth
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2022
Table 1 Number of Breweries 2017-2022
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2017-2022
Table 3 Sales of Beer by Category: Total Value 2017-2022
Table 4 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 10 Sales of Beer by Craft vs Standard 2017-2022
Table 11 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 12 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 13 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 14 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN NEW ZEALAND
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 2 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027