Beer recorded a total volume decline in 2022, as consumers reacted to the worsening economic conditions and high inflation by reducing their consumption. While the category performed quite well in volume terms over the review period even during periods of economic difficulty, as many consumers moved to economy products rather than stopping consumption altogether, the conditions in 2022 were more severe. In 2022 beer unit prices saw the highest increase recorded since 2016, following on from an a...
Euromonitor International's Beer in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Beer market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Beer in Nigeria
Euromonitor International
July 2023
List Of Contents And Tables
BEER IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume decline driven by worsening economic problems and poor weather
Flavoured/mixed lager and premium lager buck the overall declining trend
Nigerian Breweries increases its dominance of beer
PROSPECTS AND OPPORTUNITIES
Return to solid growth projected as economy stabilises
Growth expected across all price bands in standard lager
Sales via e-commerce set to rise
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2022
Table 1 Number of Breweries 2017-2022
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2017-2022
Table 3 Sales of Beer by Category: Total Value 2017-2022
Table 4 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 10 Sales of Beer by Craft vs Standard 2017-2022
Table 11 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 12 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 13 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 14 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 15 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN NIGERIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 18 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027