Beer in Malaysia
Domestic mid-priced lager brands like Tiger, Carlsberg Green Pilsner, Heineken and Anchor Smooth enjoyed strong growth in 2022 due to their visibility on retailers’ shelves and wide channel coverage in both the off-trade and on-trade. Consumers prefer these brands due to their greater affordability compared to premium imported lager as both are perceived to have a similar quality taste. Nonetheless, while imported premium lager brands such as Corona Extra and Budweiser saw only modest gains in t...
Euromonitor International's Beer in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Beer in Malaysia
- Euromonitor International
- June 2023
- List Of Contents And Tables
- BEER IN MALAYSIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Domestic mid-priced lager flourishes in 2022
- Heineken and Carlsberg cement their dominance through new product development and revamped packaging in 2022
- Aggressive marketing campaigns introduced to stimulate demand in 2022
- PROSPECTS AND OPPORTUNITIES
- Beer is expected to see strong total volume growth over the forecast period
- Players are predicted to expand product portfolio over the forecast period
- Active marketing campaigns likely to remain a key feature of beer
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 1 Lager by Price Band 2022
- Table 1 Number of Breweries 2017-2022
- CATEGORY DATA
- Table 2 Sales of Beer by Category: Total Volume 2017-2022
- Table 3 Sales of Beer by Category: Total Value 2017-2022
- Table 4 Sales of Beer by Category: % Total Volume Growth 2017-2022
- Table 5 Sales of Beer by Category: % Total Value Growth 2017-2022
- Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
- Table 7 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
- Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 10 Sales of Beer by Craft vs Standard 2017-2022
- Table 11 GBO Company Shares of Beer: % Total Volume 2018-2022
- Table 12 NBO Company Shares of Beer: % Total Volume 2018-2022
- Table 13 LBN Brand Shares of Beer: % Total Volume 2019-2022
- Table 14 Forecast Sales of Beer by Category: Total Volume 2022-2027
- Table 15 Forecast Sales of Beer by Category: Total Value 2022-2027
- Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
- Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook