Beer in India
In 2023, beer maintained double-digit total volume growth in India, but the rate of increase saw a slowdown to 10%, after two years of growth at over 30%. However, it should be noted that in 2020 India saw a significant drop in beer consumption due to a 41-day lockdown that coincided with the peak beer-drinking season. Therefore, the strong growth in these years was due to growth from a very low base. Sales returned to the pre-pandemic level in 2022, which therefore hampered growth in 2023. In a...
Euromonitor International's Beer in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Beer in India
- Euromonitor International
- October 2024
- List Of Contents And Tables
- BEER IN INDIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Beer witnesses a slowdown, following two years of exceptional growth
- Heineken leads the oligopoly in beer in India
- A challenging macroeconomic environment and the associated rising cost of living hinder the growth of smaller players in craft beer
- PROSPECTS AND OPPORTUNITIES
- Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts the growth of beer
- Premiumisation will remain a strategic priority for companies throughout the forecast period
- Retail e-commerce remains underdeveloped and has scope for expansion
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 1 Lager by Price Band 2023
- Table 1 Number of Breweries 2019-2023
- CATEGORY DATA
- Table 2 Sales of Beer by Category: Total Volume 2018-2023
- Table 3 Sales of Beer by Category: Total Value 2018-2023
- Table 4 Sales of Beer by Category: % Total Volume Growth 2018-2023
- Table 5 Sales of Beer by Category: % Total Value Growth 2018-2023
- Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
- Table 7 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
- Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 10 Sales of Beer by Craft vs Standard 2018-2023
- Table 11 GBO Company Shares of Beer: % Total Volume 2019-2023
- Table 12 NBO Company Shares of Beer: % Total Volume 2019-2023
- Table 13 LBN Brand Shares of Beer: % Total Volume 2020-2023
- Table 14 Forecast Sales of Beer by Category: Total Volume 2023-2028
- Table 15 Forecast Sales of Beer by Category: Total Value 2023-2028
- Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
- Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
- ALCOHOLIC DRINKS IN INDIA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 18 Number of On-trade Establishments by Type 2017-2023
- TAXATION AND DUTY LEVIES
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
- MARKET DATA
- Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
- Table 21 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
- Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
- Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
- Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
- Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
- Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
- Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
- Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
- Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
- Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
- Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
- Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
- Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
- Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 3 Research Sources
Research Assistance
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