Beauty and Personal Care in Uruguay

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	97 Pages	Euromonitor International	May, 2023	EP17973214

Best Price Guarantee
Price	from $2,650
Length	97 Pages
Publisher	Euromonitor International
Published Date	May, 2023
SKU	EP17973214

Beauty and Personal Care in Uruguay

In 2022, beauty and personal care saw a decline in retail volume sales as demand waned in some product categories, although current value growth remained robust. The most critical factor in 2022 has been the exchange rate between Argentina and Uruguay, which has made some beauty and personal care products dramatically cheaper in Argentina. Retail prices have been up to 400% less in Argentina compared to Uruguay, which encouraged consumers (at least from towns near the border) to cross into Argen...

Euromonitor International's Beauty and Personal Care in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Uruguay
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN URUGUAY
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022; Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022; Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022; Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027; Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retailers use discounts and promotions to attract consumers amid rising inflation and competition from parallel imports
Colour cosmetics enjoy recovery in mass segment
Sun care mass dermo products witness strong performance
PROSPECTS AND OPPORTUNITIES
Opportunity for emerging brands to offer competitively priced products
E-commerce consolidates its position as a key channel in mass segment
Innovative and sustainable products will enable mature categories to thrive
CATEGORY DATA: Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022; Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022; Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022; Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium colour cosmetics witnessed a strong rebound after the pandemic
Premium adult sun care expands retail sales in 2022
L´Oréal Uruguay SA leads in premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
E-commerce faces further growth opportunities
Premium brands develop omnichannel strategies
Companies continue to focus on quality and service
CATEGORY DATA: Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022; Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022; Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022; Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Category performance is dampened by supply issues and competition
Sun care and skin care are strong growth areas
Pharmacies remain the most important distribution channel
PROSPECTS AND OPPORTUNITIES
Domestic players expected to gain retail share with more competitive prices
New opportunities as e-commerce gains momentum
Growth potential in dermocosmetics
CATEGORY DATA: Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022; Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022; Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022; Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022; Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022; Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022; Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027; Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027; Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bath and shower witnesses slowdown in 2022
Natural and sustainable trend is now mainstream
Unilever del Uruguay retains its supremacy in bath and shower
PROSPECTS AND OPPORTUNITIES
Bath and shower faces volume decline
Supermarkets continue as important distribution channel
Environmental consciousness will continue shaping purchasing decisions
CATEGORY DATA: Table 31 Sales of Bath and Shower by Category: Value 2017-2022; Table 32 Sales of Bath and Shower by Category: % Value Growth 2017-2022; Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022; Table 34 NBO Company Shares of Bath and Shower: % Value 2018-2022; Table 35 LBN Brand Shares of Bath and Shower: % Value 2019-2022; Table 36 Forecast Sales of Bath and Shower by Category: Value 2022-2027; Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027; Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics enjoys strong year of growth supported by social activity
Direct sellers continue to lose share of sales in colour cosmetics
Lips products stand out in 2022
PROSPECTS AND OPPORTUNITIES
Strong growth expected as recovery continues in colour cosmetics
Companies to continue with innovative and added-value products
Pharmacies displace direct selling as main distribution channel
CATEGORY DATA: Table 39 Sales of Colour Cosmetics by Category: Value 2017-2022; Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022; Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022; Table 42 NBO Company Shares of Colour Cosmetics: % Value 2018-2022; Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022; Table 44 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022; Table 45 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027; Table 46 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027; Table 47 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales decline as consumption is impacted by cross-border purchases
Unilever del Uruguay comfortably retains its leadership in deodorants category
Supermarkets continue to dominate in deodorants
PROSPECTS AND OPPORTUNITIES
Price and promotional strategies will be key in years to come
Sustainable products face strong growth potential
Innovative products required to avoid sales stagnating
CATEGORY DATA: Table 48 Sales of Deodorants by Category: Value 2017-2022; Table 49 Sales of Deodorants by Category: % Value Growth 2017-2022; Table 50 Sales of Deodorants by Premium vs Mass: % Value 2017-2022; Table 51 NBO Company Shares of Deodorants: % Value 2018-2022; Table 52 LBN Brand Shares of Deodorants: % Value 2019-2022; Table 53 Forecast Sales of Deodorants by Category: Value 2022-2027; Table 54 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027; Table 55 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sharp decline as cross-border sales pick up
New omnichannel sales structures embraced by major players
Sebamar SA leads in depilatories followed by Carrau & Cia
PROSPECTS AND OPPORTUNITIES
Growing interest in hair removers/bleaches with skin care benefits
E-commerce presents opportunity to expand category
Category growth to be driven by product development
CATEGORY DATA: Table 56 Sales of Depilatories by Category: Value 2017-2022; Table 57 Sales of Depilatories by Category: % Value Growth 2017-2022; Table 58 NBO Company Shares of Depilatories: % Value 2018-2022; Table 59 LBN Brand Shares of Depilatories: % Value 2019-2022; Table 60 Forecast Sales of Depilatories by Category: Value 2022-2027; Table 61 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fragrances category is driven by premiumisation trend
Premium brands attract customers with bigger focus on promotions and appeal of unisex offerings
L'Oréal Uruguay leads the category followed by Natura (Avon)
PROSPECTS AND OPPORTUNITIES
E-commerce to gain importance in sale of fragrances
More aggressive promotional strategies anticipated
Direct sellers must adopt a multi-channel strategy to reverse lost retail share
CATEGORY DATA: Table 62 Sales of Fragrances by Category: Value 2017-2022; Table 63 Sales of Fragrances by Category: % Value Growth 2017-2022; Table 64 NBO Company Shares of Fragrances: % Value 2018-2022; Table 65 LBN Brand Shares of Fragrances: % Value 2019-2022; Table 66 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022; Table 67 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022; Table 68 Forecast Sales of Fragrances by Category: Value 2022-2027; Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care faces tough competition from cross-border sales
Natural ingredients gain further ground in hair care
L'Oréal Uruguay leads in hair care
PROSPECTS AND OPPORTUNITIES
New opportunities with the rise of e-commerce
Price and promotional strategies will remain key in forthcoming period
Premiumisation will result in emergence of more niches
CATEGORY DATA: Table 70 Sales of Hair Care by Category: Value 2017-2022; Table 71 Sales of Hair Care by Category: % Value Growth 2017-2022; Table 72 Sales of Hair Care by Premium vs Mass: % Value 2017-2022; Table 73 NBO Company Shares of Hair Care: % Value 2018-2022; Table 74 LBN Brand Shares of Hair Care: % Value 2019-2022; Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022; Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022; Table 77 LBN Brand Shares of Premium Hair Care: % Value 2019-2022; Table 78 Forecast Sales of Hair Care by Category: Value 2022-2027; Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027; Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium men’s fragrances achieve robust growth in 2022
Men are increasingly interested in men's grooming products
Sebamar comfortably retains leadership in men´s grooming
PROSPECTS AND OPPORTUNITIES
Cultural shifts encourage men towards grooming products
Companies continue to focus on quality
E-commerce is a key channel for attracting men
CATEGORY DATA: Table 81 Sales of Men’s Grooming by Category: Value 2017-2022; Table 82 Sales of Men’s Grooming by Category: % Value Growth 2017-2022; Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022; Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022; Table 85 NBO Company Shares of Men’s Grooming: % Value 2018-2022; Table 86 LBN Brand Shares of Men’s Grooming: % Value 2019-2022; Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022; Table 88 Forecast Sales of Men’s Grooming by Category: Value 2022-2027; Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oral care category suffers contraction in volume and value in 2022
Colgate-Palmolive launches first toothpaste with 100% recyclable packaging
Colgate-Palmolive maintains its lead in 2022 thanks to its wide range of products and extensive distribution network
PROSPECTS AND OPPORTUNITIES
Natural trend to expand with growing array of niche-products in oral care
Promotions, discounts and innovations will drive growth in oral care
Modern channel to lead in oral care
CATEGORY DATA: Table 90 Sales of Oral Care by Category: Value 2017-2022; Table 91 Sales of Oral Care by Category: % Value Growth 2017-2022; Table 92 Sales of Toothbrushes by Category: Value 2017-2022; Table 93 Sales of Toothbrushes by Category: % Value Growth 2017-2022; Table 94 Sales of Toothpaste by Type: % Value Breakdown 2018-2022; Table 95 NBO Company Shares of Oral Care: % Value 2018-2022; Table 96 LBN Brand Shares of Oral Care: % Value 2019-2022; Table 97 Forecast Sales of Oral Care by Category: Value 2022-2027; Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027; Table 99 Forecast Sales of Toothbrushes by Category: Value 2022-2027; Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Skin care enjoys solid growth driven by premium categories
Dermocosmetic skin care products perform well in 2022 offering superior results
L'Oréal Uruguay SA continues to lead comfortably in skin care
PROSPECTS AND OPPORTUNITIES
Pharmacies to increase importance in skin care
E-commerce to become a key channel skin care
Innovation focuses on sustainability with price promotions also key to future growth
CATEGORY DATA: Table 101 Sales of Skin Care by Category: Value 2017-2022; Table 102 Sales of Skin Care by Category: % Value Growth 2017-2022; Table 103 NBO Company Shares of Skin Care: % Value 2018-2022; Table 104 LBN Brand Shares of Skin Care: % Value 2019-2022; Table 105 LBN Brand Shares of Premium Skin Care: % Value 2019-2022; Table 106 Forecast Sales of Skin Care by Category: Value 2022-2027; Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN URUGUAY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care achieves significant growth in 2022
Dermocosmetic sun care products record strong growth
Urufarma leads the category followed by L'Oréal Groupe and Beiersdorf SA
PROSPECTS AND OPPORTUNITIES
Increasingly sophisticated consumers rely on the online channel to inform product choices
Stronger digital presence offers future growth potential
Pharmacies will continue as important distribution channel
CATEGORY DATA: Table 108 Sales of Sun Care by Category: Value 2017-2022; Table 109 Sales of Sun Care by Category: % Value Growth 2017-2022; Table 110 Sales of Sun Care by Premium vs Mass: % Value 2017-2022; Table 111 NBO Company Shares of Sun Care: % Value 2018-2022; Table 112 LBN Brand Shares of Sun Care: % Value 2019-2022; Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022; Table 114 Forecast Sales of Sun Care by Category: Value 2022-2027; Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027