Market Research Consumer Goods Market Research Consumer Goods & Retailing Market Research Cosmetics & Personal Care Market Research Skin Care Market Research

Beauty and Personal Care in the United Arab Emirates

Best Price Guarantee Length Publisher Published Date SKU
from $2,650 121 Pages Euromonitor International May, 2023 EP17973211
Best Price Guarantee
Price from $2,650
Length 121 Pages
Publisher Euromonitor International
Published Date May, 2023
SKU EP17973211

Beauty and Personal Care in the United Arab Emirates


Beauty and personal care in the United Arab Emirates recorded solid demand in 2022, despite the global turbulence caused by the war in Ukraine, a high inflationary environment, and a worsened economic outlook. The industry continued on its growth trajectory, driven by increased spending in the premium and prestige segments, with premium brands performing better than the overall industry in most categories.

Euromonitor International's Beauty and Personal Care in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Beauty and Personal Care in the United Arab Emirates
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass market players increasingly influenced by premium trends
Beauty for all: Further focus on inclusivity and diversity
E-commerce continues steady growth
PROSPECTS AND OPPORTUNITIES
Antibacterial claims gradually losing relevance
Loyalty could be a growth opportunity for brands
Communicating value for money is key to reaching price-sensitive consumers
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Make-up tutorials and masterclasses key to success in the United Arab Emirates
“Millionaire Magnet”: Premium segment buoyed by shifts in global wealth
Wellness consumers have community mindset
PROSPECTS AND OPPORTUNITIES
Social media’s influence on sales will continuing growing, especially in small categories
Indulgent beauty: Justifying higher price points with self-care attitudes
Artificial intelligence brings greater personalisation
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mumzworld website continues to expand
Brand expansion: How established players are building on consumer trust
One-stop shops for baby and child-specific products
PROSPECTS AND OPPORTUNITIES
Unique demographics make category forecasting challenging
Increasing awareness of the importance of natural products among parents
Asian products with mass positioning continue to expand footprint in local market
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Opportunity for private label within bath and shower
Demand for sustainable and eco-friendly products
Growing preference for liquid format over bar soap
PROSPECTS AND OPPORTUNITIES
Intimate washes poised for stronger growth
Presence of luxury bar soap increases in local market
Niche, local brands proliferate
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2017-2022
Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
The concept of “healthy” lipstick addresses consumers’ concerns
Digital beauty continues its ascent
Colour cosmetics as a vehicle of personality expression
PROSPECTS AND OPPORTUNITIES
Personalisation drives inclusivity and sustainability
The millennial factor
Creating collaborative ecosystems: Gaming as a vehicle for building awareness
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Going natural: The rise of aluminium-free deodorants
Multifunctionality a competitive advantage
Deodorant sticks fastest-growing value segment
PROSPECTS AND OPPORTUNITIES
Growing adoption of personal hygiene routines to support future growth
Deodorants as a substitute for fragrances
Health and wellness trends drive demand for convenient deodorant formats
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2017-2022
Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Depilatories brands innovate to address eco-friendly shopping behaviour
Limited demand for women's pre-shave due to built-in gel bars in modern razors
Reckitt Benckiser strengthens leadership in 2022
PROSPECTS AND OPPORTUNITIES
Demand for convenience to fuel future category growth
Growing trend of sensitive skin formulations
Collaborations with local social media influencers
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2017-2022
Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 66 NBO Company Shares of Depilatories: % Value 2018-2022
Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Value sales of fragrances benefit from consumer preference for premium options
Upcycling trend penetrates premium fragrances
Fragrances a cultural staple offering further growth potential
PROSPECTS AND OPPORTUNITIES
Emiratis among the largest spenders per capita globally on premium fragrances
Unisex fragrances to gain further popularity
Scent and its role in wellness
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2017-2022
Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Fragrances: % Value 2018-2022
Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care sales supported by “skinification” trend
Mental health and hair: An area of growth
Colourants continues to benefit from DIY trend
PROSPECTS AND OPPORTUNITIES
Styling agents to benefit from innovation
Plant-based trend continues to grow within hair care
Social media's increasing role in hair care and consumer spending
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2017-2022
Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 81 NBO Company Shares of Hair Care: % Value 2018-2022
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 84 LBN Brand Shares of Colourants: % Value 2019-2022
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men adopt holistic approach to grooming
The rise of luxury men’s grooming in the United Arab Emirates
Breaking the taboos surrounding male grooming in the local market
PROSPECTS AND OPPORTUNITIES
Virtual showrooms could be a future strong growth driver
Male social media influencers could help drive sales
Drive towards mindfulness increases among male consumers
CATEGORY DATA
Table 91 Sales of Men’s Grooming by Category: Value 2017-2022
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 95 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Power toothbrushes continues upwards momentum
Niche of tooth whiteners gains from innovation
Hypermarkets and supermarkets dominate distribution of oral care
PROSPECTS AND OPPORTUNITIES
Wellness trend to further benefit oral care
Oral care yet to fully embrace recyclable products
Discounters set to emerge as new distribution channel for oral care
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2017-2022
Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 102 Sales of Toothbrushes by Category: Value 2017-2022
Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Prestige skin care helps to drive value sales growth
Dermocosmetics continues to register strong growth
Wellness trends grow in prominence
PROSPECTS AND OPPORTUNITIES
Blurring of lines between colour cosmetics and skin care
Technology to boost mass personalisation
FACES joins forces with green retailer The Detox Market
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2017-2022
Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Greater awareness surrounding importance of sun protection in skin care routines
Back-to-basics mentality fuels popularity of dermocosmetics in adult sun care
Premium segment dominates value share within sun care
PROSPECTS AND OPPORTUNITIES
Growing awareness of importance of sun protection to drive up sales
Growth of tourism and outdoor activities benefits demand for sun care
TikTok tips create greater awareness of sun protection uses
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2017-2022
Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

$2,650
$7,950

Research Assistance

US: 800.298.5699
Int'l: +1.240.747.3093
Live help
Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Other tasks

Cookie Settings