Beauty and Personal Care in Romania

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	128 Pages	Euromonitor International	May, 2023	EP17973195

Best Price Guarantee
Price	from $2,650
Length	128 Pages
Publisher	Euromonitor International
Published Date	May, 2023
SKU	EP17973195

Beauty and Personal Care in Romania

2022 was a landmark year for Romania’s beauty and personal care market as, by the end of the year, the majority of categories had recovered from the sales declines recorded at the peak of the COVID-19 pandemic in 2020. One of the most important factors underpinning this sales recovery is the removal and lifting of all COVID-19 control measures and social distancing restrictions, including limitations on domestic travel, the closure of the country’s borders and restrictions on the ability of cust...

Euromonitor International's Beauty and Personal Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Romania
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN ROMANIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive growth sales recorded in 2022 as favourable trends spread among consumers
Consumers increasingly favour e-commerce as a source of mass brands
Mass bath and shower underperforms as personal hygiene routines return to normal
PROSPECTS AND OPPORTUNITIES
Widespread shift from premium to mass brands set to support sales growth
More refined strategies among category players expected to support sales growth
Organic products to face barriers to further development in Romania
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium brands proliferate as consumers become more discerning
E-commerce presents strong opportunities for premium brands to expand
Premium skin care brands with a derma positioning continue to flourish
PROSPECTS AND OPPORTUNITIES
Slow economic recovery and pressure on incomes set to suppress sales growth
Marketing and promotional activity likely to provide crucial support to sales growth
New brands set to appear, although category leaders unlikely to face serious challenges
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive growth in 2022 tempered by the low birth rate and harsh economic situation
The proliferation of baby specialist online retailers boosts e-commerce sales
Private label gains ground as consumers prioritise value for money
PROSPECTS AND OPPORTUNITIES
Challenging economic situation likely to continue suppressing demand
Private label set to thrive as consumers look to cut costs wherever possible
Premium brands and expensive products to remain popular among the well-off
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022; Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022; Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022; Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022; Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027; Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027; Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hand sanitisers registers further severe sales declines as demand continues to drop
Larger packs prove popular as spending power recedes amidst high inflation
Modern chained retail formats increasingly preferred for convenience and value
PROSPECTS AND OPPORTUNITIES
Trend away from bar soap and towards liquid soap and shower gel to continue building
Organic products likely to continue gaining ground despite higher prices
E-commerce set to gain ground as consumers head online to shop for bath and shower
CATEGORY DATA: Table 34 Sales of Bath and Shower by Category: Value 2017-2022; Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022; Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022; Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022; Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022; Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022; Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027; Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027; Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics booms as consumers return to their pre-pandemic daily routines
E-commerce continues to gain ground as online retailers expand their portfolios
Mass brands outperform their premium rivals due to the adverse economic situation
PROSPECTS AND OPPORTUNITIES
Category players to target younger consumers in a bid to gain crucial advantages
Demand for more natural products set to continue rising from a low base
Few changes expected in the retail distribution of colour cosmetics
CATEGORY DATA: Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022; Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022; Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022; Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022; Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022; Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022; Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022; Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027; Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Larger pack sizes come to the fore as consumers prioritise value for money
Volume sales fail to recover to pre-pandemic levels as growth stalls and demand falls
Deodorant creams remains a marginal category as sales continue to decline
PROSPECTS AND OPPORTUNITIES
Struggle to maintain affordable prices set to represent the main challenge
Few changes expected in the deodorant preferences of local consumers
Further stability in retail distribution lies ahead for deodorants
CATEGORY DATA: Table 54 Sales of Deodorants by Category: Value 2017-2022; Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022; Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022; Table 57 NBO Company Shares of Deodorants: % Value 2018-2022; Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022; Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022; Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027; Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027; Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A muted performance for depilatories in 2022 as consumers look to alternatives
Private label gains ground as incomes and spending remain under pressure
Women’s pre-shave remains a minor category as volume sales decline
PROSPECTS AND OPPORTUNITIES
Positive growth ahead as demand rises and brands step up their marketing strategies
Segmentation and added value set to broaden the consumer base for depilatories
Hair removers/bleaches to boom, in line with increasingly fast-paced lifestyles
CATEGORY DATA: Table 63 Sales of Depilatories by Category: Value 2017-2022; Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022; Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022; Table 66 NBO Company Shares of Depilatories: % Value 2018-2022; Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022; Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027; Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass fragrances continues to struggle as demand continues to fall, albeit more slowly
Arabian scents gain ground as consumers look primarily for value and performance
E-commerce rises in importance as consumers seek convenience and value
PROSPECTS AND OPPORTUNITIES
Demand for premium fragrances set to continue surging
Sales of fragrances via e-commerce to continue booming
Few changes expected in the competitive environment in fragrances
CATEGORY DATA: Table 70 Sales of Fragrances by Category: Value 2017-2022; Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022; Table 72 NBO Company Shares of Fragrances: % Value 2018-2022; Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022; Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022; Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022; Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027; Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Salon professional hair care takes off as consumers demand higher quality
Products that treat damaged hair take off in shampoos and conditioners and treatments
The return to socialising in public boosts demand for styling agents
PROSPECTS AND OPPORTUNITIES
Buoyant demand for salon professional hair care to subside as spending dwindles
E-commerce to become a more important distribution channel for hair care
Prevailing trends point to a strong performance for medicated shampoos
CATEGORY DATA: Table 78 Sales of Hair Care by Category: Value 2017-2022; Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022; Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022; Table 81 NBO Company Shares of Hair Care: % Value 2018-2022; Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022; Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022; Table 84 LBN Brand Shares of Colourants: % Value 2019-2022; Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022; Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022; Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022; Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027; Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027; Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men’s shaving underperforms as beards and beard trimmers remain popular
Procter & Gamble leads due to its dominant position in men’s shaving
Pressure on spending boosts the popularity of private label
PROSPECTS AND OPPORTUNITIES
The rising popularity of barbershops to boost demand for premium products
Rising demand for economy product to flow from the rising cost of living
Premium products unlikely to emerge strongly in men’s toiletries
CATEGORY DATA: Table 91 Sales of Men’s Grooming by Category: Value 2017-2022; Table 92 Sales of Men’s Grooming by Category: % Value Growth 2017-2022; Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022; Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022; Table 95 NBO Company Shares of Men’s Grooming: % Value 2018-2022; Table 96 LBN Brand Shares of Men’s Grooming: % Value 2019-2022; Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022; Table 98 Forecast Sales of Men’s Grooming by Category: Value 2022-2027; Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shifts in preferences driver change in the usage of power toothbrushes
E-commerce continues to boom as consumers prioritise convenience and value
Private label makes huge strides as consumers look to economise on oral care
PROSPECTS AND OPPORTUNITIES
Demand for more natural oral care products to rise as consumer needs evolve
The adoption of more sophisticated dental care routines to broaden demand
Power toothbrushes set to continue gaining ground on battery toothbrushes
CATEGORY DATA: Table 100 Sales of Oral Care by Category: Value 2017-2022; Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022; Table 102 Sales of Toothbrushes by Category: Value 2017-2022; Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022; Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022; Table 105 NBO Company Shares of Oral Care: % Value 2018-2022; Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022; Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022; Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022; Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027; Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027; Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027; Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive sales growth for skin care in 2022 as favourable trends continue
E-commerce booms as range of skin care products available online expands
High-performance serums become popular as consumers demand results
PROSPECTS AND OPPORTUNITIES
Premium skin care set to struggle as consumers trade down to mass brands
More specialised products that target specific skin problems set to boom
Social media to continue emerging as a key marketing platform for skin care
CATEGORY DATA: Table 113 Sales of Skin Care by Category: Value 2017-2022; Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022; Table 115 NBO Company Shares of Skin Care: % Value 2018-2022; Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022; Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022; Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022; Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022; Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022; Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022; Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027; Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong sales growth in 2022 as sun care continues to recover
Sun protection remains dominant as aftersun and self-tanning lose ground
Baby and child-specific sun care booms as parents protect their kids from the sun
PROSPECTS AND OPPORTUNITIES
Regular use of sun care set to spread from female to male consumers
Spray formats to become more popular as consumers demand convenience
Tinted sun protection products to add an element of self-tanning to the category
CATEGORY DATA: Table 124 Sales of Sun Care by Category: Value 2017-2022; Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022; Table 126 NBO Company Shares of Sun Care: % Value 2018-2022; Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022; Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022; Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027; Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027