Beauty and Personal Care in the Netherlands

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	132 Pages	Euromonitor International	April, 2024	EP18721099

Best Price Guarantee
Price	from $2,650
Length	132 Pages
Publisher	Euromonitor International
Published Date	April, 2024
SKU	EP18721099

Beauty and Personal Care in the Netherlands

As in many industries, most categories of beauty and personal care in the Netherlands saw a strong increase in retail current value sales in 2023. However, this growth mainly came from high inflationary pressure on prices, with retail volume sales decreasing in most categories at the end of the review period. The overall decline in demand was impacted heavily by higher prices for products. However, this performance was also informed by the stabilisation or correction of market sizes following hi...

Euromonitor International's Beauty and Personal Care in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Beauty and Personal Care in the Netherlands
Euromonitor International
April 2024
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN THE NETHERLANDS
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong increases in average unit prices favour retail current value over volume sales
Mass brands without a clear specific benefit find the going tougher
Mass dermocosmetics drive retail value growth
PROSPECTS AND OPPORTUNITIES
Mass beauty and personal care to see retail volume sales continue to struggle
Mass players to add premium elements in order to improve competitiveness
CeraVe set for further growth as the brand becomes better known
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong retail current value growth for premium beauty and personal care
Wide range of retail value growth rates in 2023
Premium dermocosmetics drive value sales in beauty and personal care
PROSPECTS AND OPPORTUNITIES
Positive outlook but slower retail value growth rates
International companies set to invest in technology and science
Retail e-commerce to gain popularity although premium consumers still enjoy personal shopping
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Baby and child-specific sun care benefits from the recovery of travel and tourism
Natural, added-value brands make retail value share gains
The competitive landscape intensifies with emerging brands
PROSPECTS AND OPPORTUNITIES
Positive birth rate development to drive demand
Parents are unwilling to take chances on baby and child-specific skin care
Clean label and natural brands to challenge Zwitsal
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023; Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023; Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023; Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023; Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028; Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028; Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
XXL formats perform well as consumers look for value for money
Successful entry for CeraVe
Limited new product developments in bath and shower
PROSPECTS AND OPPORTUNITIES
The outlook for bath and shower is negative
Liquid soap stabilises after pandemic turmoil
Sustainability to gain importance in bath and shower
CATEGORY DATA: Table 34 Sales of Bath and Shower by Category: Value 2018-2023; Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023; Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023; Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023; Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023; Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023; Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028; Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028; Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return to normality with regard to social activities and events boosts colour cosmetics
Lip products recovers strongly as consumers resume pre-pandemic use
Technology- and innovation-driven new product launches
PROSPECTS AND OPPORTUNITIES
The outlook for colour cosmetics remains positive
Shift away from mass to premium colour cosmetics
Nail polish is expected to struggle
CATEGORY DATA: Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023; Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023; Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023; Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023; Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023; Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023; Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023; Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028; Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Quite stable demand despite price hikes
Deodorant sprays remains the dominant format
Players try to offer improvements to justify higher prices
PROSPECTS AND OPPORTUNITIES
Positive outlook driven by population growth
Some challengers may cede space to Unilever
Limited impact of new formats in deodorant creams
CATEGORY DATA: Table 54 Sales of Deodorants by Category: Value 2018-2023; Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023; Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023; Table 57 NBO Company Shares of Deodorants: % Value 2019-2023; Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023; Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023; Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028; Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028; Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Recovery of travel boosts depilatories
Depilatories struggles to deal with external threats
Procter & Gamble leverages a wide range and strong distribution to remain the clear leader
PROSPECTS AND OPPORTUNITIES
Demand is set to be stable with new formulas stimulating value sales
Low growth potential may see the major players shift their focus
Retail e-commerce to develop at a slower pace in the forecast period
CATEGORY DATA: Table 63 Sales of Depilatories by Category: Value 2018-2023; Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023; Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023; Table 66 NBO Company Shares of Depilatories: % Value 2019-2023; Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023; Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028; Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Men shift to premium fragrances
Perfumeries recover importance with the return to normality
International powerhouses use film stars to promote premium fragrances
PROSPECTS AND OPPORTUNITIES
Shift away from mass to premium fragrances to spur retail value sales
Economic circumstances and high prices to limit growth rates
Department stores to struggle to resist e-commerce
CATEGORY DATA: Table 70 Sales of Fragrances by Category: Value 2018-2023; Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023; Table 72 NBO Company Shares of Fragrances: % Value 2019-2023; Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023; Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023; Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023; Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028; Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Mixed retail volume sales results in hair care
Hybrid trends shape hair care
Successful launch of Andrélon Pro Nature
PROSPECTS AND OPPORTUNITIES
The demand for more premium products is set to prove robust despite economic uncertainty
Mature standard categories are expected to find it hard to generate growth in demand
Salon professional hair care to perform well, but challenges are on the horizon
CATEGORY DATA: Table 78 Sales of Hair Care by Category: Value 2018-2023; Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023; Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023; Table 81 NBO Company Shares of Hair Care: % Value 2019-2023; Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023; Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023; Table 84 LBN Brand Shares of Colourants: % Value 2020-2023; Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023; Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023; Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023; Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028; Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028; Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong retail current value sales development, but retail volume results are mixed
Young men show more interest in beauty and personal care
Unilever is active in new product launches in men’s deodorants
PROSPECTS AND OPPORTUNITIES
Mixed results anticipated in men’s grooming
Men’s fragrances to see the fastest growth
The competitive landscape is primed for some disruption
CATEGORY DATA: Table 122 Sales of Men’s Grooming by Category: Value 2018-2023; Table 123 Sales of Men’s Grooming by Category: % Value Growth 2018-2023; Table 124 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023; Table 125 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023; Table 126 NBO Company Shares of Men’s Grooming: % Value 2019-2023; Table 127 LBN Brand Shares of Men’s Grooming: % Value 2020-2023; Table 128 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023; Table 129 Forecast Sales of Men’s Grooming by Category: Value 2023-2028; Table 130 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Electric and manual toothbrushes perform well
Higher prices weaken the demand for denture care
Packaging redesigns and new formulas in toothpaste
PROSPECTS AND OPPORTUNITIES
Oral care to struggle to overcome maturity
Denture care and toothpaste are likely to disappoint
Electric toothbrushes to see relatively high growth
CATEGORY DATA: Table 91 Sales of Oral Care by Category: Value 2018-2023; Table 92 Sales of Oral Care by Category: % Value Growth 2018-2023; Table 93 Sales of Toothbrushes by Category: Value 2018-2023; Table 94 Sales of Toothbrushes by Category: % Value Growth 2018-2023; Table 95 Sales of Toothpaste by Type: % Value Breakdown 2019-2023; Table 96 NBO Company Shares of Oral Care: % Value 2019-2023; Table 97 LBN Brand Shares of Oral Care: % Value 2020-2023; Table 98 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023; Table 99 LBN Brand Shares of Toothpaste: % Value 2020-2023; Table 100 Forecast Sales of Oral Care by Category: Value 2023-2028; Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028; Table 102 Forecast Sales of Toothbrushes by Category: Value 2023-2028; Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hand care loses COVID-19 impetus
Dermocosmetics brands perform well
Concerns over the popularity of skin care products among young consumers
PROSPECTS AND OPPORTUNITIES
Premium to outpace mass in skin care
Dermocosmetics brands to continue to push skin care
Skin care trends may lose impetus
CATEGORY DATA: Table 104 Sales of Skin Care by Category: Value 2018-2023; Table 105 Sales of Skin Care by Category: % Value Growth 2018-2023; Table 106 NBO Company Shares of Skin Care: % Value 2019-2023; Table 107 LBN Brand Shares of Skin Care: % Value 2020-2023; Table 108 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023; Table 109 LBN Brand Shares of Anti-agers: % Value 2020-2023; Table 110 LBN Brand Shares of Firming Body Care: % Value 2020-2023; Table 111 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023; Table 112 LBN Brand Shares of Premium Skin Care: % Value 2020-2023; Table 113 Forecast Sales of Skin Care by Category: Value 2023-2028; Table 114 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN THE NETHERLANDS
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sun care performs well as travel flows increase
Aftersun follows sun protection
Blurring of the sun care and skin care boundaries
PROSPECTS AND OPPORTUNITIES
Consumers to become more educated on the importance sun care
Specialised sun protection to boost retail value growth
Natural brands to challenge the leaders
CATEGORY DATA: Table 115 Sales of Sun Care by Category: Value 2018-2023; Table 116 Sales of Sun Care by Category: % Value Growth 2018-2023; Table 117 NBO Company Shares of Sun Care: % Value 2019-2023; Table 118 LBN Brand Shares of Sun Care: % Value 2020-2023; Table 119 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023; Table 120 Forecast Sales of Sun Care by Category: Value 2023-2028; Table 121 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028