Beauty and Personal Care in Malaysia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	134 Pages	Euromonitor International	April, 2023	EP17973181

Best Price Guarantee
Price	from $2,650
Length	134 Pages
Publisher	Euromonitor International
Published Date	April, 2023
SKU	EP17973181

Beauty and Personal Care in Malaysia

Malaysia announced the removal of mandatory mask-wearing rules for both outdoor and indoor areas in 2022 – except for healthcare facilities like hospitals and clinics – as well as on public transport. Furthermore, the country also reopened its international borders in April 2022 and began welcoming international tourists back to Malaysia. This lifting of restrictions had a positive impact on many beauty and personal care categories, especially products such as colour cosmetics, fragrances and su...

Euromonitor International's Beauty and Personal Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Malaysia
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN MALAYSIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premiumisation and the lifting of COVID-19 measures fuels growth in mass beauty and personal care
Natural and botanical ingredients a growing priority within mass beauty and personal care
Mass brands often compete with intense price competition while private label focuses on offering higher quality products
PROSPECTS AND OPPORTUNITIES
Retailers expected to ride on K-Beauty and J-Beauty waves for new product introduction
Online retailers indicated rising competitiveness with enhancement on customer’s shopping experience
Strong potential seen in halal mass beauty and personal care
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium skin care remains highly resilient while premium colour cosmetics starts on the path to recovery
Brands turn to cross-collaboration capsule collections to build interest and excitement
Premiumisation extends to cover body care and hair care
PROSPECTS AND OPPORTUNITIES
Premium skin care likely to remain the key growth driver
Distribution landscape set to lean towards standalone brand stores and beauty specialists
Premium beauty and personal care players continue to bank on online technology to drive sales
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minimal impact from inflation as baby and child-specific products continues to thrive
Parents increasingly demand natural and sensitive products for their children
Strong competition encountered from parallel imports
PROSPECTS AND OPPORTUNITIES
Parents place value in convenient baby and child-specific toiletries
Expected rise in products made with natural components as rising number of parents with strong awareness in chemical contents within toiletries
Online retailing is becoming more competitive with a growing variety of baby and child-specific products appearing
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022; Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022; Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022; Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022; Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027; Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027; Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hand sanitisers sees slower growth as COVID-19 fears subside
Sharp rise in demand for bath and shower products infused with natural ingredients
Inflationary pressure boosts demand for private label among price-sensitive shoppers
PROSPECTS AND OPPORTUNITIES
Manufacturers of bath and shower will continue to focus on enhanced features to support the trend towards self-pampering and wellbeing
Retailers are anticipated to ride the wave of inflationary pressure by providing more discounts and promotions
Consumers favouring convenient in 3-in-1 bath and shower products
CATEGORY DATA: Table 34 Sales of Bath and Shower by Category: Value 2017-2022; Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022; Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022; Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022; Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022; Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022; Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027; Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027; Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lifting of face mask requirements aids the recovery of colour cosmetics
Stiff competition being seen between brands offering sophisticated and affordable mass colour cosmetics
K-Beauty brands continued to flood the market with new products
PROSPECTS AND OPPORTUNITIES
Manufacturers expected to bank on sustainability claims to establish stronger brand loyalty
Trend towards fresh-faced looks expected to support demand for flawless and lightweight make-up options
Hybrid colour cosmetics and skin care
CATEGORY DATA: Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022; Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022; Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022; Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022; Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022; Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022; Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022; Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027; Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
New product development continues to fuel demand for deodorant sprays and roll-ons in 2022
Serum-type deodorants see strong demand from consumers thanks to effective results
Deodorants with innovative format made from natural ingredients gaining popularity
PROSPECTS AND OPPORTUNITIES
Promotional packs forecasted to remain a primary marketing strategy for deodorants
Demand on deodorants with hybrid functions expected to soar
Deodorant sticks likely to lose sales share to sprays and roll-ons
CATEGORY DATA: Table 54 Sales of Deodorants by Category: Value 2017-2022; Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022; Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022; Table 57 NBO Company Shares of Deodorants: % Value 2018-2022; Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022; Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022; Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027; Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027; Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Reopening of the economy has a mixed impact on demand for depilatories
New product development focuses on delivering smoother skin and targeting sensitive skin
Players focus on product positioning to retain consumer interest
PROSPECTS AND OPPORTUNITIES
Emerging shaving trend for women anticipated to lead to the expansion of women’s pre-shave
Consumers expected to look out for parallel imported depilatories range from websites operated directly overseas
Strong competition from beauty salons expected to remain an obstacle to growth
CATEGORY DATA: Table 63 Sales of Depilatories by Category: Value 2017-2022; Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022; Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022; Table 66 NBO Company Shares of Depilatories: % Value 2018-2022; Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022; Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027; Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Significant rebound and recovery in demand for fragrances with the lifting of Malaysia’s remaining COVID-19 restrictions
Renewed demand encourages the launch of new lines of premium fragrances in 2022
Strong competition seen in mass fragrances as more niche and fashion brands enter the market
PROSPECTS AND OPPORTUNITIES
Slow e-Commerce penetration expected to speed up by more manufacturers invest in online retailing
Duty-free perfumeries anticipate a strong pick up, sequencing to the resumption in international travel
Sustainability a pressing concern for manufacturers packaged food fragrances
CATEGORY DATA: Table 70 Sales of Fragrances by Category: Value 2017-2022; Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022; Table 72 NBO Company Shares of Fragrances: % Value 2018-2022; Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022; Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022; Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022; Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027; Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers show growing willingness to experiment with conditioners and treatments in the home
Premiumisation continues to be seen in hair care in line with evolving consumer demand for more effective products
Health-conscious consumers attracted to botanical hair care ranges
PROSPECTS AND OPPORTUNITIES
Skinification of hair care should support greater diversification in the types of products available
K-Beauty brands expected to see a growing presence in hair care
Salon professional hair care drawing the attention of more sophisticated consumers
CATEGORY DATA: Table 78 Sales of Hair Care by Category: Value 2017-2022; Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022; Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022; Table 81 NBO Company Shares of Hair Care: % Value 2018-2022; Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022; Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022; Table 84 LBN Brand Shares of Colourants: % Value 2019-2022; Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022; Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022; Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022; Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027; Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027; Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men’s hair care and skin care products see strong demand as life in Malaysia becomes more normalised
Acne control a primary focus of new men’s skin care products
Men’s hair care sees strong diversification within styling agents while consumers show willingness to experiment with new brands
PROSPECTS AND OPPORTUNITIES
Emerging number of disruptive men’s grooming brands expected to appear in the forecast period as a result of rising demand
Manufacturers of men’s skin care expected to look to tap into untapped categories with high potential
Surging demand on premium men’s grooming products fuel positive outlook in forecast period
CATEGORY DATA: Table 91 Sales of Men’s Grooming by Category: Value 2017-2022; Table 92 Sales of Men’s Grooming by Category: % Value Growth 2017-2022; Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022; Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022; Table 95 NBO Company Shares of Men’s Grooming: % Value 2018-2022; Table 96 LBN Brand Shares of Men’s Grooming: % Value 2019-2022; Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022; Table 98 Forecast Sales of Men’s Grooming by Category: Value 2022-2027; Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Power toothbrushes fuel value growth in oral care
Incorporation of natural ingredients plays a role in the premiumisation of oral care
Strong product diversification seen within children’s oral care
PROSPECTS AND OPPORTUNITIES
Surging inflationary pressure expected to prolong promotional period for oral care range
Oral care positioning for whitening and even youth protection with various unique ingredients anticipated dominate oral care in next few years
Surging number of oral care brands adapting to the needs of the country’s Muslim population
CATEGORY DATA: Table 100 Sales of Oral Care by Category: Value 2017-2022; Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022; Table 102 Sales of Toothbrushes by Category: Value 2017-2022; Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022; Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022; Table 105 NBO Company Shares of Oral Care: % Value 2018-2022; Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022; Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022; Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022; Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027; Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027; Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027; Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Skin care remains highly resilient to inflation with demand continuing on an upward trajectory
Anti-agers drive growth in skin care as consumers embrace new product developments promising effective results
Serum-based body care products receive growing investment from skin care companies
PROSPECTS AND OPPORTUNITIES
Korean and Japanese influenced skin care anticipated steady forecast growth
Skin whitening, brightening and sustainability key trends to look out for as consumers become increasingly savvy shoppers
More international skin care brands likely to invest in Malaysia’s highly promising market while others look to expand their distribution reach
CATEGORY DATA: Table 113 Sales of Skin Care by Category: Value 2017-2022; Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022; Table 115 NBO Company Shares of Skin Care: % Value 2018-2022; Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022; Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022; Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022; Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022; Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022; Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022; Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027; Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Reopening from country lockdown and international border push consumption on sun care
Dermatological sun care brands are on the rise
Innovation focuses on delivering a higher SPF and different application formats
PROSPECTS AND OPPORTUNITIES
Higher cost of living drives the launch of more private label sun care at an affordable price
Malaysians expected to favour convenient sun care products that provide additional benefits like skin care
Self-tanning and aftersun likely to remain niche areas with limited local demand
CATEGORY DATA: Table 124 Sales of Sun Care by Category: Value 2017-2022; Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022; Table 126 NBO Company Shares of Sun Care: % Value 2018-2022; Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022; Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022; Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027; Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027