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Beauty and Personal Care in Kazakhstan

Best Price Guarantee Length Publisher Published Date SKU
from $2,650 106 Pages Euromonitor International May, 2023 EP17973177
Best Price Guarantee
Price from $2,650
Length 106 Pages
Publisher Euromonitor International
Published Date May, 2023
SKU EP17973177

Beauty and Personal Care in Kazakhstan


Beauty and personal care showed robust growth in 2022 facilitated by the removal of quarantine restrictions from March 18, 2022. The strongest growth came from colour cosmetics as mask-wearing was no longer required and socialising began to recover well. The majority of beauty and personal care products sold in Kazakhstan are imported (a high proportion from Russia) with only 10% of products produced locally. The start of the war in Ukraine resulted in sanctions against Russian firms and the wit...

Euromonitor International's Beauty and Personal Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Beauty and Personal Care in Kazakhstan
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Beauty and personal care increased in 2022
2022 trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass beauty and personal remains a vital segment but premium segment gains traction
Consumers focus on mass skin care
International players take lead in mass segment
PROSPECTS AND OPPORTUNITIES
Mass beauty and personal care faces moderate growth
Beauty specialists set to challenge main distribution outlets
E-commerce is key growth area
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium beauty and personal care enjoys strong rebound
Young urban women are key target audience
L’Oréal Kazakhstan TOO is a leader of the market
PROSPECTS AND OPPORTUNITIES
Healthy outlook ahead for premium segment
Affluent women unwilling to cut back on beauty regimes
E-commerce faces promising growth
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight rise in birth rate and growing parental awareness drives demand
Parents seek more sophisticated products for babies/children
Johnson & Johnson Inc is leader in baby and child-specific products
PROSPECTS AND OPPORTUNITIES
Caring for the health of children's skin will drive sales momentum
Widespread use of baby wipes will drive category growth
E-commerce faces solid growth prospects
CATEGORY DATA
Table 109 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 110 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 111 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 112 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 113 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 114 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 115 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 116 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 117 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 118 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Body wash/shower gel sees growing sales amid higher inflation
Bar soap remains firm favourite
Colgate-Palmolive Kazakhstan TOO
PROSPECTS AND OPPORTUNITIES
Body wash/shower gel will gain new audiences
Disinfecting properties of bar soap and liquid soap will negatively affect hand sanitisers
Increased awareness of intimate wipes to drive category growth
CATEGORY DATA
Table 100 Sales of Bath and Shower by Category: Value 2017-2022
Table 101 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 102 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 103 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 104 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 105 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 106 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 107 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 108 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Abolition of mask-wearing restrictions supports development of colour cosmetics
Facial make-up with added benefits drives demand for BB/CC creams
L’Oréal Kazakhstan holds strong lead in colour cosmetics
PROSPECTS AND OPPORTUNITIES
Return to normal lifestyles will lead to a recovery in lip products
BB/CC creams face promising outlook
Nail products lose appeal as consumers visit beauty salons
CATEGORY DATA
Table 91 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 92 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 93 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 94 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 95 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 96 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 97 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 98 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 99 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Stable consumer demand amid price inflation
Deodorant sprays enjoys strongest demand levels
Beiersdorf Kazakhstan TOO is a leader of the market
PROSPECTS AND OPPORTUNITIES
Deodorant sprays will remain core product
Stick formats face growth as consumers look for convenience
Deodorant creams to lose ground
CATEGORY DATA
Table 82 Sales of Deodorants by Category: Value 2017-2022
Table 83 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 84 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 85 NBO Company Shares of Deodorants: % Value 2018-2022
Table 86 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 87 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 88 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 89 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 90 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Salon hair removal treatments negatively impact category
Improvement of women's razors and blades positively affects sales
Procter & Gamble Co remains leader of depilatories
PROSPECTS AND OPPORTUNITIES
Weaker outlook ahead for depilatories
Women's pre-shave faces sharpest decline
System refill blades will take largest retail volume share
CATEGORY DATA
Table 76 Sales of Depilatories by Category: Value 2017-2022
Table 77 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Depilatories: % Value 2018-2022
Table 79 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 80 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 81 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium fragrances enjoy strong demand
Mass fragrances benefit from female desire for multiple fragrances
Mary Kay (Kazakhstan) Inc leads in fragrances
PROSPECTS AND OPPORTUNITIES
Buoyant performance for fragrances lies ahead
Premium unisex fragrances show great potential
Premium fragrances set to gain further share
CATEGORY DATA
Table 22 Sales of Fragrances by Category: Value 2017-2022
Table 23 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 24 NBO Company Shares of Fragrances: % Value 2018-2022
Table 25 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 26 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 27 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 28 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 29 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
2-in-1 formats lose out to standard shampoos
Conditioners and treatments promote healthy hair
Procter & Gamble Co remains firm lead in hair care
PROSPECTS AND OPPORTUNITIES
Desire for healthy hair to drive sales momentum
Salon professional hair care faces healthy growth
Supermarkets will remain the leading distribution channel
CATEGORY DATA
Table 30 Sales of Hair Care by Category: Value 2017-2022
Table 31 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 32 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 33 NBO Company Shares of Hair Care: % Value 2018-2022
Table 34 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 35 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 36 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 37 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 38 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 39 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 40 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Skin health care promotes
Men's pre-shave - the most frequently bought item
Procter & Gamble Co leads in men’s grooming
PROSPECTS AND OPPORTUNITIES
Stronger interest in health and appearance to support men’s grooming
Body care expected to increase share amid focus on physique
E-commerce faces robust growth
CATEGORY DATA
Table 41 Sales of Men’s Grooming by Category: Value 2017-2022
Table 42 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 43 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 44 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 45 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 46 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 47 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 48 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 49 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Personal hygiene practices drive sales growth
Affordable prices and growing awareness develops sales of electric toothbrushes
Colgate-Palmolive Kazakhstan TOO maintains leadership position
PROSPECTS AND OPPORTUNITIES
Desire for a healthy smile will stimulate growth in oral care
Electric toothbrushes to gain popularity
Further diversity expected in toothpastes
CATEGORY DATA
Table 50 Sales of Oral Care by Category: Value 2017-2022
Table 51 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 52 Sales of Toothbrushes by Category: Value 2017-2022
Table 53 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 54 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 55 NBO Company Shares of Oral Care: % Value 2018-2022
Table 56 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 57 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 58 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 59 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 60 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Facial skin care shows further strength
Korean skin care gains popularity
L’Oréal Kazakhstan TOO leads in skin care
PROSPECTS AND OPPORTUNITIES
Face masks will continue to support growth of skin care category
Premium anti-agers are to gain popularity
Weak demand for premium skin care sets/kits
CATEGORY DATA
Table 61 Sales of Skin Care by Category: Value 2017-2022
Table 62 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Skin Care: % Value 2018-2022
Table 64 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 65 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 66 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 67 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care enjoys another promising year of recovery
Aftersun rebounds post-pandemic
Beiersdorf Kazakhstan TOO remains category leader
PROSPECTS AND OPPORTUNITIES
Awareness of sun care is on the rise
Price-conscious consumption will prevail in the first half of the forecast period
E-commerce stands to make gains in sun care
CATEGORY DATA
Table 68 Sales of Sun Care by Category: Value 2017-2022
Table 69 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 70 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 71 NBO Company Shares of Sun Care: % Value 2018-2022
Table 72 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 73 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 74 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 75 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

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