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Beauty and Personal Care in Italy

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from $2,650 144 Pages Euromonitor International May, 2023 EP17973175
Best Price Guarantee
Price from $2,650
Length 144 Pages
Publisher Euromonitor International
Published Date May, 2023
SKU EP17973175

Beauty and Personal Care in Italy


Beauty and personal care in Italy saw mid-single-digit growth in current value terms in 2022. It was an important year for Italy, with the situation shifting significantly in terms of the easing of restrictions linked to COVID-19. March saw the end of the state of health emergency, while May witnessed the lifting of the obligation to wear face masks in most indoor public places for the first time since the start of the pandemic (in 2021 they were only not required outdoors in the second half of...

Euromonitor International's Beauty and Personal Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Beauty and Personal Care in Italy
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN ITALY
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
The high rate of inflation and economic uncertainty linked to the war in Ukraine leads Italians to trade down and focus on essential products
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass beauty and personal care enjoys even higher growth than in the previous year
Mass bath and shower remains the biggest category, while mass sun care and mass deodorants benefit from record temperatures
L'Oréal retains lead, but Beiersdorf narrows gap
PROSPECTS AND OPPORTUNITIES
Positive forecast for mass and beauty and personal care thanks to the end of the pandemic
Less anxiety related to COVID-19 and high level of maturity will curb growth of hygiene products
Mass baby and child-specific products to show higher growth thanks to unit price increases
CATEGORY DATA
Table 101 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 102 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 103 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 104 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 105 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 106 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
The end of the health emergency allows premium beauty and personal care to return to pre-pandemic levels in 2022
Growth driven by premium fragrances and premium colour cosmetics, while premium skin care growth dampened by slowdown in performance of pharmacies
L'Oréal benefits from extensive brand portfolio in prestige and premium dermocosmetics segments
PROSPECTS AND OPPORTUNITIES
Premium beauty and personal care set to grow at a healthy pace
Salon professional hair care will continue to benefit from Italians’ stronger focus on hair care
Fashion houses take control of their prestige beauty and launch their own divisions
CATEGORY DATA
Table 107 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 108 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 110 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Higher incidence of children’s after-school activities and socialising leads to further sales recovery
Sustainability is the key word, while baby and child-specific sun care drives growth
Nivea Baby overtakes Johnson’s Baby and Pampers to gain top spot
PROSPECTS AND OPPORTUNITIES
Volume sales set to follow long-term downward trend
E-commerce will continue to gain share, although it will slow down
Sustainability and convenience will remain key
CATEGORY DATA
Table 113 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 114 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 115 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 116 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 117 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 118 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 119 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 120 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 121 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 122 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 123 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Less fear of COVID-19 and focus on hygiene hinders sales
More social lifestyles sustain sales of body wash/shower gel and intimate washes
Sensory qualities, naturalness and sustainability remain key within bath and shower products
PROSPECTS AND OPPORTUNITIES
Hand hygiene to have less influence on demand, but standards will remain higher than in the pre-pandemic era
Low purchasing power will lead Italians to look for value for money and avoid non-essential products in the short term
Health and personal care stores set to benefit from drugstores gaining shares
CATEGORY DATA
Table 11 Sales of Bath and Shower by Category: Value 2017-2022
Table 12 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 13 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 14 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 15 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 16 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 17 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 18 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics value sales getting closer to pre-pandemic levels thanks to the further easing of restrictions
Lip products and facial make-up rebound as face masks are no longer required
Kiko Milano confirms its leadership
PROSPECTS AND OPPORTUNITIES
Sales to return to pre-pandemic levels in the short term
Consumers will continue to favour simplified make-up routines and look for skin care properties
The “new normal” will boost demand for long-lasting make-up and self-expression, with sustainability remaining hot
CATEGORY DATA
Table 20 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 21 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 22 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 23 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 24 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 25 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 26 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 27 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 28 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 29 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 30 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Record temperatures and more social lifestyles boost demand for deodorants
Sprays and roll-ons remain the favoured formats amongst Italian consumers
New generation deodorants avoid aluminium salts and alcohol
PROSPECTS AND OPPORTUNITIES
Deodorants will benefit from the rise in average temperatures and the “new normal”
High expectations of performance, while delicate formulae will drive innovation
Modern grocery retailers and health and beauty personal care stores will remain the key channels
CATEGORY DATA
Table 31 Sales of Deodorants by Category: Value 2017-2022
Table 32 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 33 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 34 NBO Company Shares of Deodorants: % Value 2018-2022
Table 35 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 36 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 37 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 38 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 39 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Depilatories benefits from Italian consumers’ more active social lives and the long summer
Economic pressure on consumers boosts sales of women’s razors and blades, while natural and gentle formulae remain key in hair removers/bleaches
Procter & Gamble retains lead
PROSPECTS AND OPPORTUNITIES
Various factors, including Italians’ low disposable income, set to favour depilatories
Health and personal care stores set to gain share thanks to consumers looking for price deals in drugstores
Sustainability will be a key driver within women’s razors and blades
CATEGORY DATA
Table 40 Sales of Depilatories by Category: Value 2017-2022
Table 41 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 42 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 43 NBO Company Shares of Depilatories: % Value 2018-2022
Table 44 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 45 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 46 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fragrances benefits from the end of the health emergency and a hedonistic and accessible luxury positioning
Iconic fragrances show the highest growth
Number of new launches increases, but remains below pre-pandemic levels
PROSPECTS AND OPPORTUNITIES
Fragrances’ connection with social lives and emotional wellbeing will sustain growth
Consumers looking for price deals favour e-commerce and health and personal care stores
Genderless and green waves to increasingly influence fragrances
CATEGORY DATA
Table 47 Sales of Fragrances by Category: Value 2017-2022
Table 48 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Fragrances: % Value 2018-2022
Table 50 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 51 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 52 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 53 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 54 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care sustained by Italian consumers’ more active social lives
Growing demand for high-performance products benefits salon professional hair care, while “skinification” increasingly influences new hair care launches
L'Oréal remains the largest player, though Procter & Gamble’s Pantene is still the leading brand
PROSPECTS AND OPPORTUNITIES
Hair care set to see moderate growth rates due in part to competition from professional hair colouring services at salons
Standard shampoos and conditioners and treatments set to remain flat due to maturity
Green and sustainable products will remain notable drivers of growth
CATEGORY DATA
Table 55 Sales of Hair Care by Category: Value 2017-2022
Table 56 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 57 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 58 NBO Company Shares of Hair Care: % Value 2018-2022
Table 59 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 60 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 61 LBN Brand Shares of Colourants: % Value 2019-2022
Table 62 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 63 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 64 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 65 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 66 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 67 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
The easing of restrictions linked to COVID-19 and unit price increases support men’s grooming value growth
Record high temperatures in Italy benefit men’s toiletries
The growing popularity of beard and barber shops curbs growth of men’s shaving
PROSPECTS AND OPPORTUNITIES
Men’s grooming set to benefit from the performance of men’s fragrances and men’s toiletries
Men’s shaving set to continue to struggle
Men’s fragrances will benefit from hedonistic positioning and consumers’ more social lifestyles
CATEGORY DATA
Table 68 Sales of Men’s Grooming by Category: Value 2017-2022
Table 69 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 70 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 71 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 72 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 73 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 74 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 75 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 76 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oral care shows modest growth supported by demand for essential oral hygiene products
Electric toothbrushes slows down due to economic pressures
Innovation continues to impact sensitive and gum health toothpaste
PROSPECTS AND OPPORTUNITIES
Italian consumers’ low but improving oral hygiene standards will sustain growth
Electric toothbrushes to recover and drive growth over the forecast period
Dental floss to benefit from growing penetration, while denture care will suffer from the declining popularity of dentures
CATEGORY DATA
Table 77 Sales of Oral Care by Category: Value 2017-2022
Table 78 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 79 Sales of Toothbrushes by Category: Value 2017-2022
Table 80 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 81 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 82 NBO Company Shares of Oral Care: % Value 2018-2022
Table 83 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 84 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 85 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 86 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 87 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 88 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 89 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Skin care enjoys growth in 2022, while the pharmacies channel is forced to adapt to retain consumers
General purpose products sustain growth of body care
The easing of restrictions benefits facial care, especially lip care and facial cleansers
PROSPECTS AND OPPORTUNITIES
Positive outlook for skin care, although demand may be curbed by consumers investing more in hair care and fragrances
Consumers will continue to look for high-performance facial care products
Not just natural: skin care must be “better for you and for the planet”
CATEGORY DATA
Table 90 Sales of Skin Care by Category: Value 2017-2022
Table 91 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 92 NBO Company Shares of Skin Care: % Value 2018-2022
Table 93 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 94 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 95 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 96 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 97 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 98 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 99 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 100 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN ITALY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care enjoys strong growth and exceeds pre-pandemic levels
Growing awareness of sun damage boosts demand for high sun protection factors
Sun care is increasingly hi-tech and environmentally friendly
PROSPECTS AND OPPORTUNITIES
Sun care will continue to benefit from the improved pandemic situation
Brands will increasingly target mountain holidaymakers to increase the penetration of sun protection
Sun protection may benefit from the growth in urban usage in the long term
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2017-2022
Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

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