Beauty and Personal Care in Greece

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	133 Pages	Euromonitor International	April, 2024	EP18741239

Best Price Guarantee
Price	from $2,650
Length	133 Pages
Publisher	Euromonitor International
Published Date	April, 2024
SKU	EP18741239

Beauty and Personal Care in Greece

High inflation and its subsequent impact on local consumers’ disposable income significantly impacted purchasing habits and brand developments across beauty and personal care in Greece in 2023.

Euromonitor International's Beauty and Personal Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Greece
Euromonitor International
April 2024
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN GREECE
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Price rises drive current value growth as volume sales stagnate
Mass products affected by consumer price sensitivity in 2023
L’Oréal Hellas leads, followed by GR Sarantis SA, while private label grows rapidly
PROSPECTS AND OPPORTUNITIES
Rising unit prices set to reinforce value sales, but volume sales will remain limited
Inflation will remain a key issue in the short term for beauty and personal care
Premiumisation will be seen in mass beauty and personal care products
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dermocosmetics drive growth for premium skin care in Greece in 2023
E-commerce continues to benefit from investment in e-pharmacies
L’Oréal leads premium beauty and personal care, followed by Estée Lauder and Frezyderm
PROSPECTS AND OPPORTUNITIES
Dermocosmetics set to continue driving growth for premium skin care
Delayed recovery for premium colour cosmetics and fragrances
Significant growth potential for salon professional hair care and premiumisation
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demographics puts pressure on volume sales, with current value sales boosted by inflation
Organic and natural products remain in focus
Mega Disposables continued to lead the field
PROSPECTS AND OPPORTUNITIES
Demographic outlook offers little scope for growth in the years ahead
Inflation and sustainability-driven premiumisation are on the cards for baby and child-specific products
Sun care is a bright exception to Greece’s demographic deadlock
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023; Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023; Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023; Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023; Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028; Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028; Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Category growth predominantly driven by inflation-related price rises in 2023
Local consumers return to pre-pandemic health habits, impacting volume sales of several categories
Elais Unilever leads bath and shower, followed by Colgate-Palmolive
PROSPECTS AND OPPORTUNITIES
Stable performance for body wash/shower gel, with further price increases ahead
Stagnation anticipated for liquid and bar soaps
Hand sanitisers set to keep shrinking, post-pandemic
CATEGORY DATA: Table 34 Sales of Bath and Shower by Category: Value 2018-2023; Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023; Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023; Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023; Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023; Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023; Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028; Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028; Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation and tight consumer budgets hinder post-COVID volume recovery
Health and wellness, self-expression and lasting power remain key trends
L’Oréal retains and extends leadership
PROSPECTS AND OPPORTUNITIES
Colour cosmetics to keep growing but full recovery will take time
The ever-expanding role of technology will continue apace
Innovation, “skinification”, sustainability and inclusivity set to drive developments
CATEGORY DATA: Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023; Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023; Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023; Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023; Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023; Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023; Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023; Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028; Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy volume growth due to increased use
Current value growth largely due to inflation
Elais Unilever Hellas SA leads deodorants, followed by GR Sarantis SA
PROSPECTS AND OPPORTUNITIES
Potential for further growth of deodorants
Prices to increase further in 2024 and then begin to stabilise
Men’s deodorants set to keep growing in the years ahead
CATEGORY DATA: Table 54 Sales of Deodorants by Category: Value 2018-2023; Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023; Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023; Table 57 NBO Company Shares of Deodorants: % Value 2019-2023; Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023; Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023; Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028; Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028; Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Veet campaign helps boost sales of hair removers and bleaches
Post-pandemic decline for women’s razors and blades
Depilatories dominated by multinational brands
PROSPECTS AND OPPORTUNITIES
Uncertain future for hair removers and bleaches
Women’s razors and blades set to stagnate but remain relevant amidst ongoing consumer strain
Men’s depilatories have a promising outlook
CATEGORY DATA: Table 63 Sales of Depilatories by Category: Value 2018-2023; Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023; Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023; Table 66 NBO Company Shares of Depilatories: % Value 2019-2023; Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023; Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028; Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation squeezes budgets and delays recovery for premium fragrances
Mass fragrances keep declining after lockdown-fuelled rise and amidst inflation
GR Sarantis continues to lead fragrances overall in 2023
PROSPECTS AND OPPORTUNITIES
Inflation-driven turmoil will continue to delay recovery for premium fragrances
Mass fragrances set to run out of steam in the coming years
Demand for sustainable packaging expected to gather pace
CATEGORY DATA: Table 70 Sales of Fragrances by Category: Value 2018-2023; Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023; Table 72 NBO Company Shares of Fragrances: % Value 2019-2023; Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023; Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023; Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023; Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028; Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value sales driven by inflation as volume sales stagnate
“Skinification” and specialisation in the spotlight
Consolidation in a market characterised by high levels of investment and innovation
PROSPECTS AND OPPORTUNITIES
Stability for shampoos, bigger growth potential for conditioners and treatments
Developments to keep revolving around hybrid products and “skinification”
Stabilisation at high level for colourants, return to growth for styling agents
CATEGORY DATA: Table 78 Sales of Hair Care by Category: Value 2018-2023; Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023; Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023; Table 81 NBO Company Shares of Hair Care: % Value 2019-2023; Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023; Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023; Table 84 LBN Brand Shares of Colourants: % Value 2020-2023; Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023; Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023; Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023; Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028; Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028; Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increased focus on men-specific grooming benefits category in 2023
Men’s shaving volume continues to decline due to old-fashioned profile
Procter & Gamble Hellas SA continues to lead men’s grooming, followed by GR Sarantis SA and Elais-Unilever Hellas SA
PROSPECTS AND OPPORTUNITIES
Further growth potential for men’s toiletries
Clean beauty trend may boost men’s shaving in the years ahead
Men’s skin care to grow as Greek consumers become increasingly looks-conscious
CATEGORY DATA: Table 91 Sales of Men’s Grooming by Category: Value 2018-2023; Table 92 Sales of Men’s Grooming by Category: % Value Growth 2018-2023; Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023; Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023; Table 95 NBO Company Shares of Men’s Grooming: % Value 2019-2023; Table 96 LBN Brand Shares of Men’s Grooming: % Value 2020-2023; Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023; Table 98 Forecast Sales of Men’s Grooming by Category: Value 2023-2028; Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation and premiumisation drives current value growth for toothpaste in 2023
Price-conscious local consumers seek multipacks and cut down on non-essentials
Established global brands leave little room for smaller players
PROSPECTS AND OPPORTUNITIES
Further growth anticipated for the key category of manual toothbrushes
Whitening and therapeutic segments set to keep driving current value growth for toothpaste
Inflation will normalise, but promotional campaigns will intensify
CATEGORY DATA: Table 100 Sales of Oral Care by Category: Value 2018-2023; Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023; Table 102 Sales of Toothbrushes by Category: Value 2018-2023; Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023; Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023; Table 105 NBO Company Shares of Oral Care: % Value 2019-2023; Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023; Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023; Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023; Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028; Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028; Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028; Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing consumer interest for premium skin care
Premium skin care is on the rise thanks to increased consumer awareness
L’Oréal Hellas SA remains the undisputed leader in skin care in Greece in 2023
PROSPECTS AND OPPORTUNITIES
Further growth potential for skin care and key category of anti-agers
Acne treatments and cleansers set to keep growing
Sustainability concerns will drive packaging development in the years ahead
CATEGORY DATA: Table 113 Sales of Skin Care by Category: Value 2018-2023; Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023; Table 115 NBO Company Shares of Skin Care: % Value 2019-2023; Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023; Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023; Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023; Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023; Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023; Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023; Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028; Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN GREECE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth for sun protection in Greece in 2023
High SPFs, convenient formats and skin care benefits are in demand
L'Oréal Hellas remains the undisputable leader in sun care
PROSPECTS AND OPPORTUNITIES
Further growth potential thanks to tourism and all-season sun protection
High levels of discernment among local consumers will drive developments in the category
Sustainability concerns may clash with the convenience factor
CATEGORY DATA: Table 124 Sales of Sun Care by Category: Value 2018-2023; Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023; Table 126 NBO Company Shares of Sun Care: % Value 2019-2023; Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023; Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023; Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028; Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028