Beauty and Personal Care in Georgia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	100 Pages	Euromonitor International	May, 2023	EP17973168

Best Price Guarantee
Price	from $2,650
Length	100 Pages
Publisher	Euromonitor International
Published Date	May, 2023
SKU	EP17973168

Beauty and Personal Care in Georgia

In 2022, with the threat of COVID-19 reduced in the country, many consumers returned to pre-pandemic routines and lifestyles. This positively impacted sales of beauty and personal care in Georgia, with heightened time outside the home and increased occasions and social events driving the use of beauty products. As such, positive retail value and volume growth were driven by sun care, with consumers returning to outdoor locations, while the return of tourists to the country, boosted sales of the...

Euromonitor International's Beauty and Personal Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Georgia
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022; Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022; Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022; Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027; Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The return to socialising and widespread discounts boosts retail volume growth
Busier lifestyles and social media trends drive consumption
Multinationals lead, offering well-known, trusted options to consumers
PROSPECTS AND OPPORTUNITIES
Tourism and increasing social occasions will drive sales of mass products
Retailers respond to price sensitivity by offering consumers frequent discounts
Consumers rising knowledge of trends and active ingredients shapes innovation
CATEGORY DATA: Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022; Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022; Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022; Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite price rises, premium consumers remain loyal to premium brands
Rising tourism boosts growth for premium options in Georgia
Puig Rus strengthens its leadership of premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Retail value growth is driven by sun care, men’s grooming and colour cosmetics
E-commerce faces challenges as consumers prefer to buy in person
The economising trend sees consumers switch to dermocosmetic offerings
CATEGORY DATA: Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022; Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022; Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022; Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing awareness of the dangers of sun exposure drives sales of sun care
Parents prioritise baby and child-specific products and are unwilling to trade down
Intense competition as multinationals continue to lead the landscape
PROSPECTS AND OPPORTUNITIES
Low birth rates and rising price points may challenge sales
Growing awareness of sensitive skin care drives retail volume growth
Further growth for pharmacies that focus on deals and discounts
CATEGORY DATA: Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022; Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022; Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022; Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022; Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022; Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022; Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022; Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027; Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027; Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Players focus on multipacks and family products, aligning with rising price sensitivity
Hand sanitisers decline as the risk of COVID-19 reduces
Colgate-Palmolive retains its leadership of bath and shower
PROSPECTS AND OPPORTUNITIES
Body wash/shower gel to drive innovative and rising demand
Retailers offer deals and discounts as local players have the opportunity to grow
Enhanced hygiene routines benefit sales across the forecast period
CATEGORY DATA: Table 32 Sales of Bath and Shower by Category: Value 2017-2022; Table 33 Sales of Bath and Shower by Category: % Value Growth 2017-2022; Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022; Table 35 NBO Company Shares of Bath and Shower: % Value 2018-2022; Table 36 LBN Brand Shares of Bath and Shower: % Value 2019-2022; Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022; Table 38 Forecast Sales of Bath and Shower by Category: Value 2022-2027; Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027; Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A return to socialising boosts growth for colour cosmetics in 2022
Rising unit prices hinder retail value sales as consumers hunt for cheaper options
L’Oréal Groupe retains its lead, offering an extensive product portfolio
PROSPECTS AND OPPORTUNITIES
Stable performance as consumers spend more time outside of the household
Social media and influencers boost the performance of colour cosmetics
Pharmacies attract consumers through exclusive brands and attractive discounts
CATEGORY DATA: Table 41 Sales of Colour Cosmetics by Category: Value 2017-2022; Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022; Table 43 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022; Table 44 NBO Company Shares of Colour Cosmetics: % Value 2018-2022; Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022; Table 46 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022; Table 47 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027; Table 48 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027; Table 49 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A return to active lifestyles boosts retail volume sales of deodorants
Deodorant sprays offer a wide assortment but face availability issues
Unilever retains its leadership of deodorants with a wide product portfolio of mass brands
PROSPECTS AND OPPORTUNITIES
Positive growth is driven by enhanced hygiene standards and product innovation
Rising unit prices leads consumers to search for deals and discounts
Deodorant sprays remain popular, despite health challenges
CATEGORY DATA: Table 50 Sales of Deodorants by Category: Value 2017-2022; Table 51 Sales of Deodorants by Category: % Value Growth 2017-2022; Table 52 Sales of Deodorants by Premium vs Mass: % Value 2017-2022; Table 53 NBO Company Shares of Deodorants: % Value 2018-2022; Table 54 LBN Brand Shares of Deodorants: % Value 2019-2022; Table 55 LBN Brand Shares of Premium Deodorants: % Value 2019-2022; Table 56 Forecast Sales of Deodorants by Category: Value 2022-2027; Table 57 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027; Table 58 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The return to socialising and events boosts growth for depilatories in 2022
Hair removal services in salons challenge retail volume growth for depilatories
International players retain the lead, offering brands with positive reputations
PROSPECTS AND OPPORTUNITIES
Rising health awareness boosts the use of natural ingredients in depilatories
Rising price sensitivity and use of professional salons challenges forecast growth
Growing competition will facilitate the launch of more affordable brands
CATEGORY DATA: Table 59 Sales of Depilatories by Category: Value 2017-2022; Table 60 Sales of Depilatories by Category: % Value Growth 2017-2022; Table 61 NBO Company Shares of Depilatories: % Value 2018-2022; Table 62 LBN Brand Shares of Depilatories: % Value 2019-2022; Table 63 Forecast Sales of Depilatories by Category: Value 2022-2027; Table 64 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The return of tourists to the country boosts growth in premium fragrances
Mass fragrances suffer from declining disposable incomes as consumers look to economise
Direct sellers benefit from a lack of strong competition, as Puig Rus leads
PROSPECTS AND OPPORTUNITIES
Price-sensitive consumers adapt their use of fragrances, focusing on discounts
Premium fragrances have room for growth as players focus on innovation
E-commerce will continue to play an important role
CATEGORY DATA: Table 65 Sales of Fragrances by Category: Value 2017-2022; Table 66 Sales of Fragrances by Category: % Value Growth 2017-2022; Table 67 NBO Company Shares of Fragrances: % Value 2018-2022; Table 68 LBN Brand Shares of Fragrances: % Value 2019-2022; Table 69 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022; Table 70 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022; Table 71 Forecast Sales of Fragrances by Category: Value 2022-2027; Table 72 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Added value, including natural ingredients, boosts retail value growth
Salon professional hair care is challenged by rising price-sensitivity
Multinationals lead hair care, as Procter & Gamble Co retains its top spot
PROSPECTS AND OPPORTUNITIES
Busy lifestyles and a rise in social occasions drives growth in hair care
Competition between retailers expands the consumer base for hair care
Innovation focuses on natural ingredients to align with consumer demands
CATEGORY DATA: Table 73 Sales of Hair Care by Category: Value 2017-2022; Table 74 Sales of Hair Care by Category: % Value Growth 2017-2022; Table 75 Sales of Hair Care by Premium vs Mass: % Value 2017-2022; Table 76 NBO Company Shares of Hair Care: % Value 2018-2022; Table 77 LBN Brand Shares of Hair Care: % Value 2019-2022; Table 78 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022; Table 79 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022; Table 80 LBN Brand Shares of Premium Hair Care: % Value 2019-2022; Table 81 Forecast Sales of Hair Care by Category: Value 2022-2027; Table 82 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027; Table 83 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Socialising and events drives the use of men’s grooming products in 2022
The influence of social media boosts the use of men’s grooming products
Procter & Gamble Co maintains its lead, with a strong presence in men’s shaving
PROSPECTS AND OPPORTUNITIES
Tourists boost growth in men’s grooming while price-sensitivity challenges sales
Multinational players focus on innovations aligned to skin care needs
The growing trend of facial hair challenges growth but creates opportunities
CATEGORY DATA: Table 84 Sales of Men’s Grooming by Category: Value 2017-2022; Table 85 Sales of Men’s Grooming by Category: % Value Growth 2017-2022; Table 86 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022; Table 87 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022; Table 88 NBO Company Shares of Men’s Grooming: % Value 2018-2022; Table 89 LBN Brand Shares of Men’s Grooming: % Value 2019-2022; Table 90 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022; Table 91 Forecast Sales of Men’s Grooming by Category: Value 2022-2027; Table 92 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers search for competitive offers as price point becomes key
Players focus on toothbrush sales, with opportunity for growth on the landscape
Multinational players continue to dominate oral care in Georgia due to a lack of local production
PROSPECTS AND OPPORTUNITIES
Price-sensitive behaviour will see consumers trade down to save costs
Growing competition is set to widen the offer of value-added and low-cost products
Toothbrushes provide an opportunity for growth across the forecast period
CATEGORY DATA: Table 93 Sales of Oral Care by Category: Value 2017-2022; Table 94 Sales of Oral Care by Category: % Value Growth 2017-2022; Table 95 Sales of Toothbrushes by Category: Value 2017-2022; Table 96 Sales of Toothbrushes by Category: % Value Growth 2017-2022; Table 97 Sales of Toothpaste by Type: % Value Breakdown 2018-2022; Table 98 NBO Company Shares of Oral Care: % Value 2018-2022; Table 99 LBN Brand Shares of Oral Care: % Value 2019-2022; Table 100 Forecast Sales of Oral Care by Category: Value 2022-2027; Table 101 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027; Table 102 Forecast Sales of Toothbrushes by Category: Value 2022-2027; Table 103 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales are driven by rising awareness as social media highlights skin care routines
The rising number of brands available on the landscape aids retail volume growth
L’Oréal maintains its lead, offering innovative, advanced formulas
PROSPECTS AND OPPORTUNITIES
Rising awareness of the benefits of skin care drives ongoing demand
The availability of active ingredients and advanced formulas boosts retail value growth
Price sensitivity leads consumers to trade down to cheaper brands
CATEGORY DATA: Table 104 Sales of Skin Care by Category: Value 2017-2022; Table 105 Sales of Skin Care by Category: % Value Growth 2017-2022; Table 106 NBO Company Shares of Skin Care: % Value 2018-2022; Table 107 LBN Brand Shares of Skin Care: % Value 2019-2022; Table 108 LBN Brand Shares of Premium Skin Care: % Value 2019-2022; Table 109 Forecast Sales of Skin Care by Category: Value 2022-2027; Table 110 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The return to socialising and increase in tourists boosts retail volume growth
Baby and child-specific sun care fares well as parents prioritise the wellbeing of their children
Beiersdorf continues leading sun care with its trusted global brand Nivea Sun
PROSPECTS AND OPPORTUNITIES
Tourism boost sales, while SPF in skin care continues to challenge growth
Price-sensitive consumers look for discounts, unwilling to trade down
The expansion of pharmacies across the country drives the availability of sun care
CATEGORY DATA: Table 111 Sales of Sun Care by Category: Value 2017-2022; Table 112 Sales of Sun Care by Category: % Value Growth 2017-2022; Table 113 Sales of Sun Care by Premium vs Mass: % Value 2017-2022; Table 114 NBO Company Shares of Sun Care: % Value 2018-2022; Table 115 LBN Brand Shares of Sun Care: % Value 2019-2022; Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022; Table 117 Forecast Sales of Sun Care by Category: Value 2022-2027; Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027