Beauty and Personal Care in France

Beauty and Personal Care in France


2022 saw an upward trend in value sales in beauty and personal care, resulting from both the post-pandemic catch-up phenomenon and the inflationary situation in France (and globally), pushing up costs and prices and therefore supporting value growth. However, overall volume sales remain in a gradually-recovering slump. The era of the COVID-19 pandemic led to consumers reducing their beauty and personal care spending, due to lockdowns and the wearing of masks while out in public. While, indeed, t...

Euromonitor International's Beauty and Personal Care in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Beauty and Personal Care in France
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN FRANCE
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
A decent performance in mass beauty and personal care, as sales continue to recover post-pandemic
The skyrocketing of discounters in an inflationary landscape
The “green” wave continues to roll
PROSPECTS AND OPPORTUNITIES
Organic offers face both opportunities and challenges
Solid formats expected to gradually become more prominent, with sustainability as a key selling point
Low prices needed to boost volume sales, but without a compromise on quality
CATEGORY DATA
Table 85 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 86 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 87 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 88 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 89 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 90 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium feel-good fragrances and adult sun care drive growth
“Skinification” trend continues to prove popular with beauty-savvy consumers
Boundaries between channels are blurring
PROSPECTS AND OPPORTUNITIES
The power of small brands set to challenge large groups
Polarisation trends set to continue over the forecast period
Will blockchain technology enables a greater degree of eco-transparency?
CATEGORY DATA
Table 79 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 80 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 82 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 83 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 84 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby and child-specific products boosted by the hot summer of 2022
Natural formulas are increasingly demanded by eco-aware parents
Baby and child-specific products continues to attract new brands reanimate old ones
PROSPECTS AND OPPORTUNITIES
Downward trending birth rate set to dampen sales over the forecast period
Naturalness and “clean beauty” become prerequisites for infants
Blockchain technology – a guarantee for baby and child-specific products?
CATEGORY DATA
Table 68 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 69 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 70 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 71 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 72 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 73 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 74 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 75 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 76 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 77 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 78 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bath and shower manages to keep its head above water following the pandemic boost and subsequent drop
Dynamism of Le Petit Marseillais continues, with “high tolerance” and bulk/refill options
Discounters continue to attract consumers with their on-trend products at affordable prices
PROSPECTS AND OPPORTUNITIES
Accentuation of the green wave set to continue
Sales in bulk expected to be a long-term trend
Shower gel in powder – another potential trend?
CATEGORY DATA
Table 59 Sales of Bath and Shower by Category: Value 2017-2022
Table 60 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 61 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 62 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 63 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 64 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 65 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 66 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 67 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics sees a boost to both value and volume sales in the post-pandemic era
“Green” and sustainable cosmetics are on a strong trend
Discounters benefit from offering colour cosmetics at affordable prices
PROSPECTS AND OPPORTUNITIES
Intensification of the “skinification” trend expected to continue, with crossover and multi-use products
Trends spring from social networks to “the metaverse”, and the arrival of make-up for men
Consumers maintain their expectation for quality colour cosmetics at affordable prices
CATEGORY DATA
Table 48 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 49 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 51 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 52 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 53 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 54 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 55 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 56 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 57 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 58 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
2022’s heatwave and inflationary pressures boost both value and volume sales
Natural positioning becomes of increasing importance
Success of discounters and private labels reaches deodorants
PROSPECTS AND OPPORTUNITIES
Solid deodorants expected to become stronger in line with eco-trends
Packaging set to become more eco-friendly over the forecast period
“Less is more” trend continues, with deodorant use deemed as an option instead of essential
CATEGORY DATA
Table 11 Sales of Deodorants by Category: Value 2017-2022
Table 12 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 13 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 14 NBO Company Shares of Deodorants: % Value 2018-2022
Table 15 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 16 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 17 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 18 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 19 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Post-pandemic landscape and the hot summer of 2020 result in positive sales for depilatories
Price and innovation are key factors to support the category
Consumers seek promotions and often purchase from discounters
PROSPECTS AND OPPORTUNITIES
Ongoing demand will remain stable, although challenges will still be faced
Eco-friendly trend set to continue, with refillable razors and cardboard packaging leading the way
Competition from other depilatory methods will dampen potential sales
CATEGORY DATA
Table 20 Sales of Depilatories by Category: Value 2017-2022
Table 21 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 22 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 23 NBO Company Shares of Depilatories: % Value 2018-2022
Table 24 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 25 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 26 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium fragrances support robust sales, while mass variants remain in a slump
Notable launches lead to greater dynamism in the category
Importance of physical stores in fragrances should not be overlooked
PROSPECTS AND OPPORTUNITIES
Premiumisation of fragrances set to continue, in a search for holistic balance
“Green” trends accelerate in fragrances, with upcycling, eco-responsible sourcing, sustainable packaging, and bulk purchase options
Will the search for differentiation and meaning in perfume lead to a loss of momentum in masstige fragrances?
CATEGORY DATA
Table 27 Sales of Fragrances by Category: Value 2017-2022
Table 28 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Fragrances: % Value 2018-2022
Table 30 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 31 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 32 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 33 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 34 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Salon professional hair care drives sales
“Clean beauty” competition high in mass brands, while premium brands specialise in added value
Multiplication of launches strongly supports the category, attesting to its good health
PROSPECTS AND OPPORTUNITIES
Intensification of “skinification” in hair care
The boundaries between hair care sales channels are blurring
Traceability is at the heart of the eco-responsible approach
CATEGORY DATA
Table 35 Sales of Hair Care by Category: Value 2017-2022
Table 36 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 37 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 38 NBO Company Shares of Hair Care: % Value 2018-2022
Table 39 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 40 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 41 LBN Brand Shares of Colourants: % Value 2019-2022
Table 42 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 43 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 44 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 45 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 46 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men’s grooming shows a fair overall performance, with value supported by inflation and premium segment sales
Men’s skin care players targets launches to meet trends
“Green” wave hits men’s grooming and shaving
PROSPECTS AND OPPORTUNITIES
Acceleration of natural trends expected in men’s grooming
Trend towards highly technical products, boosted by the pioneering Horace
The power of social networks and the evolution of product uses will support sales
CATEGORY DATA
Table 91 Sales of Men’s Grooming by Category: Value 2017-2022
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 95 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Oral care retains its good overall shape due to ongoing essential demand
Natural trends present themselves in oral care with sustainable toothbrushes and packaging
Highly competitive oral care attracts consumers to discounters
PROSPECTS AND OPPORTUNITIES
Home oral hygienist trends set to be reinforced in France.
Solid toothpaste is expected to develop, in line with eco-friendly and natural trends
Innovation and premiumisation needed to stand out from the crowd
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2017-2022
Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 102 Sales of Toothbrushes by Category: Value 2017-2022
Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Focus on facial care and multi-purpose products in beauty routines in 2022
Multiple new product developments and launches help to support sales
Inflationary pressures dampen potential sales in skin care
PROSPECTS AND OPPORTUNITIES
Younger luxury brands embrace eco trends faster than traditional ones
Luxury brands slowly on their way towards a more “green” and sustainable position
Increasingly permeable borders between distribution channels
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2017-2022
Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN FRANCE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care sales explode in 2022, thanks to post-pandemic landscape and long hot summer
Sun care is a crowded category, with a plethora of brands and regular incomers
Manufacturers reformulate their products to stay ahead of eco-trends
PROSPECTS AND OPPORTUNITIES
Positive forecast for sun care directly linked to global warming issues
“Green” wave will continue to flow over the forecast period
More regular usage of sun care products is expected, in light of the changing climate
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2017-2022
Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

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