Beauty and Personal Care in Finland
In 2023, beauty and personal care in Finland witnessed overall positive value growth, albeit largely attributed to inflation-driven price increases. This trend was particularly notable in categories such as bath and shower, deodorants, and depilatories. Despite these challenges, fragrances and colour cosmetics experienced more robust growth rates as they continued their recovery from the impact of the pandemic. The industry's resilience amidst economic uncertainties underscores its importance in...
Euromonitor International's Beauty and Personal Care in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Beauty and Personal Care in Finland
- Euromonitor International
- April 2024
- List Of Contents And Tables
- BEAUTY AND PERSONAL CARE IN FINLAND
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MASS BEAUTY AND PERSONAL CARE IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- The resilience of mass beauty and personal care
- The revival of mass fragrances and colour cosmetics
- The evolution of mass skin care
- PROSPECTS AND OPPORTUNITIES
- Evolving consumer preferences in a post-pandemic economy
- The renaissance of mass fragrances
- Nurturing growth in sun protection and skin care
- CATEGORY DATA
- Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
- Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
- Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
- Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
- PREMIUM BEAUTY AND PERSONAL CARE IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Navigating economic challenges in premium beauty and personal care
- Resurgence of premium fragrances
- Premiumisation in sun care and baby and child-specific products
- PROSPECTS AND OPPORTUNITIES
- Steady growth in premium beauty and personal care
- Domestic players set to rise
- Premium players must invest in innovation to retain consumer interest
- CATEGORY DATA
- Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
- Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
- Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
- Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
- BABY AND CHILD-SPECIFIC PRODUCTS IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sales slow as birth rates continue to fall in 2023
- Increased focus on sensitive skin drives development
- Parents shift towards natural ingredients and organic products
- PROSPECTS AND OPPORTUNITIES
- Shift to natural and organic offerings will support value sales
- Private label to gain greater ground
- Heightened focus on sun protection
- CATEGORY DATA
- Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
- Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
- Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
- Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
- Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
- Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
- Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
- Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
- Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
- Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
- Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
- BATH AND SHOWER IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Consumer frugality amidst economic uncertainty
- Surge in intimate hygiene
- Evolving hand sanitiser sales
- PROSPECTS AND OPPORTUNITIES
- Balanced growth outlook with intimate hygiene being the rising star
- Private label to rise in perception thanks to value-added offerings
- Natural, organic and sustainability trends to resurge after initial slowdown
- CATEGORY DATA
- Table 34 Sales of Bath and Shower by Category: Value 2018-2023
- Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
- Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
- Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
- Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
- Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
- Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
- Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
- Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
- COLOUR COSMETICS IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Resilience and innovation
- Navigating economic uncertainty
- Exploring emerging categories
- PROSPECTS AND OPPORTUNITIES
- Recovery and innovation
- Shifting dynamics in market growth
- Rising demand for lower-cost, multi-purpose products
- CATEGORY DATA
- Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
- Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
- Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
- Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
- Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
- Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
- Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
- Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
- Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
- Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
- Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
- DEODORANTS IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Value growth outpaces volume due to inflation and evolving preferences
- Natural and aluminium-free options gain traction
- Multinationals remain dominant, but niche players offer promise
- PROSPECTS AND OPPORTUNITIES
- Higher-priced options to drive overall value growth
- Key Flat Symbol to become more prevalent
- Expansion in fragrances line extensions expected, while e-commerce will continue to rise
- CATEGORY DATA
- Table 54 Sales of Deodorants by Category: Value 2018-2023
- Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
- Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
- Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
- Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
- Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
- Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
- Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
- Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
- DEPILATORIES IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Sluggish growth as consumers grapple with declining purchasing power
- Focus on long-lasting results and sustainability
- Private label gains ground
- PROSPECTS AND OPPORTUNITIES
- Opportunities in sustainable, user-friendly multi-use products
- Sustainability and private label growth
- Hair removers/bleaches poised for highest growth
- CATEGORY DATA
- Table 63 Sales of Depilatories by Category: Value 2018-2023
- Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
- Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
- Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
- Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
- Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
- Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
- FRAGRANCES IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Resurgence in fragrance use and brand activity
- Mass fragrances gain momentum
- Unisex fragrances see continued growth
- PROSPECTS AND OPPORTUNITIES
- Continued growth and evolving consumer preferences
- Limited-edition lines and new launches to boost value sales
- Smaller sizes and natural ingredients offer growth potential
- CATEGORY DATA
- Table 70 Sales of Fragrances by Category: Value 2018-2023
- Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
- Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
- Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
- Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
- Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
- Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
- Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
- HAIR CARE IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Value growth outpaces volume due to price increases
- Salon hair care declines as consumers downgrade
- Natural ingredients gain traction in conditioners and treatments
- PROSPECTS AND OPPORTUNITIES
- Stagnant growth but opportunities in styling products and conditioners/treatments
- Sustainability and natural ingredients remain key drivers
- Perms and relaxants continue to decline
- CATEGORY DATA
- Table 78 Sales of Hair Care by Category: Value 2018-2023
- Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
- Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
- Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
- Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
- Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
- Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
- Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
- Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
- Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
- Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
- Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
- Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
- MEN'S GROOMING IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Premium products take a hit, fragrances thrive
- Natural skin care gains traction
- Shifting ideals and marketing approaches
- PROSPECTS AND OPPORTUNITIES
- Value growth to moderate, local innovation takes centre stage
- Optimistic outlook for mass men’s skin care
- Mass men’s fragrances holds potential for further growth, and sustainability trends will rise
- CATEGORY DATA
- Table 91 Sales of Men’s Grooming by Category: Value 2018-2023
- Table 92 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
- Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
- Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
- Table 95 NBO Company Shares of Men’s Grooming: % Value 2019-2023
- Table 96 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
- Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
- Table 98 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
- Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
- ORAL CARE IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Inflation drives value growth, new launches focus on natural & eco-friendly
- Natural ingredients and sustainability gain traction
- Therapeutic toothpastes drive growth in toothpaste sales
- PROSPECTS AND OPPORTUNITIES
- Moderate growth expected, electric toothbrushes lead the charge
- Electric toothbrushes rise, others decline
- Competition heats up: Price wars and value-added products
- CATEGORY DATA
- Table 100 Sales of Oral Care by Category: Value 2018-2023
- Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023
- Table 102 Sales of Toothbrushes by Category: Value 2018-2023
- Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023
- Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
- Table 105 NBO Company Shares of Oral Care: % Value 2019-2023
- Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023
- Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
- Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023
- Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028
- Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
- Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028
- Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
- SKIN CARE IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Mass skin care outshines premium
- Beyond anti-aging: A shift towards hydration
- Sustainability gains traction
- PROSPECTS AND OPPORTUNITIES
- E-commerce takes centre stage
- Competition heats up: New players, niche preferences
- Focus on skin health whilst skinimalism gathers pace
- CATEGORY DATA
- Table 113 Sales of Skin Care by Category: Value 2018-2023
- Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023
- Table 115 NBO Company Shares of Skin Care: % Value 2019-2023
- Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023
- Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
- Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023
- Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023
- Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
- Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
- Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028
- Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
- SUN CARE IN FINLAND
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Stagnant volume, growing quality
- SPF in everyday products: A double-edged sword
- Natural and dermocosmetics gain traction
- PROSPECTS AND OPPORTUNITIES
- Sun safety reigns supreme
- Going green: The rise of eco-friendly options
- Social media and e-commerce: The winning formula
- CATEGORY DATA
- Table 124 Sales of Sun Care by Category: Value 2018-2023
- Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023
- Table 126 NBO Company Shares of Sun Care: % Value 2019-2023
- Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023
- Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
- Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028
- Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
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