Beauty and Personal Care in Ecuador

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	101 Pages	Euromonitor International	May, 2023	EP17973162

Best Price Guarantee
Price	from $2,650
Length	101 Pages
Publisher	Euromonitor International
Published Date	May, 2023
SKU	EP17973162

Beauty and Personal Care in Ecuador

Ecuador witnessed a slight economic recovery in 2022 following the decline caused by the COVID-19 pandemic. During the second half of 2021, a nationwide vaccination plan was launched that successfully reduced the threat of COVID-19. Although there was a surge in cases of the Omicron variant at the beginning of 2022, there were no major restrictions on mobility or capacity due to the vaccination plan. Thereafter, as life regained normality, there was a general recovery in demand for beauty and pe...

Euromonitor International's Beauty and Personal Care in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Ecuador
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN ECUADOR
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass fragrances and colour cosmetics remain dependent on direct selling
Inflation has uneven impact on different categories
Mass dermocosmetics make steady progress
PROSPECTS AND OPPORTUNITIES
Direct selling expected to make recovery
Hard discounters and private label emerge during the crisis
Digital to gain more relevance in mass segment
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium fragrances rebound but are limited due to prices
L'Oréal drives development of premium segment in Ecuador
Ecuador offers small but attractive premium segment due to currency stability
PROSPECTS AND OPPORTUNITIES
Socio-economic factors will limit growth in premium segment
Cross-border e-commerce will cannibalise sales within Ecuador
Premium affordable presentations are threat to premium brands
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong rebound in sales after 2021 strikes in neighbouring country
Competition intensifies in baby wipes
Stable growth within other baby and child-specific products
PROSPECTS AND OPPORTUNITIES
Falling birth rates will negatively affect baby and child-specific products
Parents are increasingly concerned about the harmful effects of products
Growth potential in baby wipes due to new entrants
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022; Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022; Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027; Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027; Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand patterns normalise in soap but retail volume sales are still elevated
Body powder recovers after decline during the pandemic
Institutional sales cannibalise hand sanitiser sales
PROSPECTS AND OPPORTUNITIES
Body powder will struggle to grow in the forecast period
Intimate hygiene brands trying to push intimate wipes
Bath additives lack competitiveness to become mainstream
CATEGORY DATA: Table 32 Sales of Bath and Shower by Category: Value 2017-2022; Table 33 Sales of Bath and Shower by Category: % Value Growth 2017-2022; Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022; Table 35 NBO Company Shares of Bath and Shower: % Value 2018-2022; Table 36 LBN Brand Shares of Bath and Shower: % Value 2019-2022; Table 37 Forecast Sales of Bath and Shower by Category: Value 2022-2027; Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027; Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand patterns begin to normalise in colour cosmetics post-pandemic
Direct selling faces difficult trading period
Skin care and sun care products pose an alternative to colour cosmetics
PROSPECTS AND OPPORTUNITIES
Improved economic climate to spur category performance
Competitive landscape heats up to create dynamic growth
Social media to play more fundamental role in colour cosmetics
CATEGORY DATA: Table 40 Sales of Colour Cosmetics by Category: Value 2017-2022; Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022; Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022; Table 43 NBO Company Shares of Colour Cosmetics: % Value 2018-2022; Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022; Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022; Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027; Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027; Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Frequency of usage rises post-pandemic
Sprays recover as the return of social outings drives demand for fragrances
Low price is essential for the majority of Ecuadorians
PROSPECTS AND OPPORTUNITIES
Heavy investments from key brands provides barriers to entry
High levels of adoption limits volume growth
Efficiency is key to the success of a brand
CATEGORY DATA: Table 49 Sales of Deodorants by Category: Value 2017-2022; Table 50 Sales of Deodorants by Category: % Value Growth 2017-2022; Table 51 Sales of Deodorants by Premium vs Mass: % Value 2017-2022; Table 52 NBO Company Shares of Deodorants: % Value 2018-2022; Table 53 LBN Brand Shares of Deodorants: % Value 2019-2022; Table 54 Forecast Sales of Deodorants by Category: Value 2022-2027; Table 55 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027; Table 56 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Depilatories rebound as consumers go back to normal social life
Hair removers/bleaches remains niche
Women’s razors and blades are considered expensive and less efficient than standard disposables
PROSPECTS AND OPPORTUNITIES
Depilatories faces stable period but threats remain
Limited competitive set expected to stifle growth
Affordability is key to improving sales
CATEGORY DATA: Table 57 Sales of Depilatories by Category: Value 2017-2022; Table 58 Sales of Depilatories by Category: % Value Growth 2017-2022; Table 59 NBO Company Shares of Depilatories: % Value 2018-2022; Table 60 LBN Brand Shares of Depilatories: % Value 2019-2022; Table 61 Forecast Sales of Depilatories by Category: Value 2022-2027; Table 62 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery from COVID-19 pandemic
Mass fragrances mostly depend on direct selling
Premium fragrances struggle with sourcing
PROSPECTS AND OPPORTUNITIES
Cross-border e-commerce sales face healthy growth
Consumers to remain highly price-sensitive
Regular new launches used to draw in consumers
CATEGORY DATA: Table 63 Sales of Fragrances by Category: Value 2017-2022; Table 64 Sales of Fragrances by Category: % Value Growth 2017-2022; Table 65 NBO Company Shares of Fragrances: % Value 2018-2022; Table 66 LBN Brand Shares of Fragrances: % Value 2019-2022; Table 67 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022; Table 68 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022; Table 69 Forecast Sales of Fragrances by Category: Value 2022-2027; Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Standard shampoos with hair loss claims to expand
Styling agents become part of personal care rituals once again
Colourants continue to perform well as consumers make cutbacks
PROSPECTS AND OPPORTUNITIES
Herbal products will gain popularity
Influencers to drive hair care trends
Professional hair care expected to see growth
CATEGORY DATA: Table 71 Sales of Hair Care by Category: Value 2017-2022; Table 72 Sales of Hair Care by Category: % Value Growth 2017-2022; Table 73 Sales of Hair Care by Premium vs Mass: % Value 2017-2022; Table 74 NBO Company Shares of Hair Care: % Value 2018-2022; Table 75 LBN Brand Shares of Hair Care: % Value 2019-2022; Table 76 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022; Table 77 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022; Table 78 LBN Brand Shares of Premium Hair Care: % Value 2019-2022; Table 79 Forecast Sales of Hair Care by Category: Value 2022-2027; Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027; Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rise in standard shampoos claiming to help prevent hair loss
Beard care products strike greater relevancy
Styling agents back in vogue as consumers return to socialising
PROSPECTS AND OPPORTUNITIES
Men will increasingly look for male-specific grooming products
Direct selling companies expected to increase men’s grooming portfolios
Men’s deodorants will compete on efficiency
CATEGORY DATA: Table 82 Sales of Men’s Grooming by Category: Value 2017-2022; Table 83 Sales of Men’s Grooming by Category: % Value Growth 2017-2022; Table 84 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022; Table 85 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022; Table 86 NBO Company Shares of Men’s Grooming: % Value 2018-2022; Table 87 LBN Brand Shares of Men’s Grooming: % Value 2019-2022; Table 88 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022; Table 89 Forecast Sales of Men’s Grooming by Category: Value 2022-2027; Table 90 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Budget brands gain retail value share
Toothbrush prices rise in line with costs of raw materials
Dental floss volume sales fall in 2022 after bumper year in 2020
PROSPECTS AND OPPORTUNITIES
Dynamic growth in oral care will drive growth
Affordable brands expected to gain retail value share
Sustainable developments anticipated in oral care
CATEGORY DATA: Table 91 Sales of Oral Care by Category: Value 2017-2022; Table 92 Sales of Oral Care by Category: % Value Growth 2017-2022; Table 93 Sales of Toothbrushes by Category: Value 2017-2022; Table 94 Sales of Toothbrushes by Category: % Value Growth 2017-2022; Table 95 Sales of Toothpaste by Type: % Value Breakdown 2018-2022; Table 96 NBO Company Shares of Oral Care: % Value 2018-2022; Table 97 LBN Brand Shares of Oral Care: % Value 2019-2022; Table 98 Forecast Sales of Oral Care by Category: Value 2022-2027; Table 99 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027; Table 100 Forecast Sales of Toothbrushes by Category: Value 2022-2027; Table 101 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pharmacy expansion boosts skin care sales
Competitive landscape heats up in skin care
Facial care is main focus for consumers
PROSPECTS AND OPPORTUNITIES
Younger generations are increasingly concerned about their skin
Affordable products drive growth of skin care
Dermocosmetics face promising outlook
CATEGORY DATA: Table 102 Sales of Skin Care by Category: Value 2017-2022; Table 103 Sales of Skin Care by Category: % Value Growth 2017-2022; Table 104 NBO Company Shares of Skin Care: % Value 2018-2022; Table 105 LBN Brand Shares of Skin Care: % Value 2019-2022; Table 106 LBN Brand Shares of Premium Skin Care: % Value 2019-2022; Table 107 Forecast Sales of Skin Care by Category: Value 2022-2027; Table 108 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care recovers as consumers resume travel
Sun care meets the needs of two core target audiences
Unit prices stabilise despite inflationary and cost pressures
PROSPECTS AND OPPORTUNITIES
Social media will be key to reach new generations
Sun care will compete with colour cosmetics
A thriving competitive landscape will support category growth
CATEGORY DATA: Table 109 Sales of Sun Care by Category: Value 2017-2022; Table 110 Sales of Sun Care by Category: % Value Growth 2017-2022; Table 111 Sales of Sun Care by Premium vs Mass: % Value 2017-2022; Table 112 NBO Company Shares of Sun Care: % Value 2018-2022; Table 113 LBN Brand Shares of Sun Care: % Value 2019-2022; Table 114 Forecast Sales of Sun Care by Category: Value 2022-2027; Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027