Beauty and Personal Care in Chile
During 2022, despite maintaining slight current value growth, Chile experienced a sharp decline in retail volume demand in beauty and personal care, due to an inflation rate not seen in a decade. This made consumers much more cautious about their spending, as their disposable incomes reduced due to higher interest rates implemented by the central bank, and rising unemployment. This led consumers to prioritise price and convenience, but without neglecting their interest in dermocosmetics attribut...
Euromonitor International's Beauty and Personal Care in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Beauty and Personal Care in Chile
- Euromonitor International
- April 2024
- List Of Contents And Tables
- BEAUTY AND PERSONAL CARE IN CHILE
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MASS BEAUTY AND PERSONAL CARE IN CHILE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Value expansion for mass beauty and personal care in 2023
- The role of new brands in the mass segment
- Generation Z and “dupe culture”: Shaping trends in beauty consumption
- PROSPECTS AND OPPORTUNITIES
- Consumer trends set to shape demand
- Diversification in skin care distribution channels set to continue
- Constrained demand expected to drive promotions and discounts
- CATEGORY DATA
- Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
- Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
- Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
- Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
- PREMIUM BEAUTY AND PERSONAL CARE IN CHILE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Premium segment shows resilience despite economic contraction
- Premiumisation in mass colour cosmetics hampers growth in the premium segment
- Growth in premium skin care despite inflationary pressures, although lower than in the mass segment
- PROSPECTS AND OPPORTUNITIES
- Rising interest in premium deodorants
- Steady growth expected for premium fragrances
- Consumers’ reluctance to trade down from premium hair care products
- CATEGORY DATA
- Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
- Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
- Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
- Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
- BABY AND CHILD-SPECIFIC PRODUCTS IN CHILE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Economic situation impacts consumers’ priorities
- Decrease in births is another factor in the declining volume trajectory of baby and child-specific products
- Laboratorios Durandin SAI, Softys Chile SpA, and Emuchile SA retain their leadership
- PROSPECTS AND OPPORTUNITIES
- New players set to impact the landscape
- The impact of prices on sustainable attributes
- Multipurpose products – meeting consumers’ demand for convenience
- CATEGORY DATA
- Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
- Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
- Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
- Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
- Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
- Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
- Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
- Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
- Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
- Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
- Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
- BATH AND SHOWER IN CHILE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Promotions and discounts boost sales in bath and shower
- Innovations in branding and formats drive growth
- Preference for popular brands in bath and shower
- PROSPECTS AND OPPORTUNITIES
- Format innovations in response to consumer preferences
- Continued relevance of both liquid soap and bar soap
- The rise of skinification in bath and shower products
- CATEGORY DATA
- Table 34 Sales of Bath and Shower by Category: Value 2018-2023
- Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
- Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
- Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
- Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
- Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
- Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
- Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
- Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
- COLOUR COSMETICS IN CHILE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- The resurgence of colour cosmetics
- The influence of Generation Z on make-up – new perspectives on beauty
- Technology transforming the customer experience in beauty
- PROSPECTS AND OPPORTUNITIES
- Nail products set to continue its volume decline as nail services gain popularity
- Premiumisation trend in mass colour cosmetics amidst economic caution
- TikTok reviews and beauty: The rise of dupes amongst Gen Z
- CATEGORY DATA
- Table 43 Sales of Colour Cosmetics by Category: Value 2018-2023
- Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
- Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
- Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
- Table 47 LBN Brand Shares of Eye Make-up: % Value 2020-2023
- Table 48 LBN Brand Shares of Facial Make-up: % Value 2020-2023
- Table 49 LBN Brand Shares of Lip Products: % Value 2020-2023
- Table 50 LBN Brand Shares of Nail Products: % Value 2020-2023
- Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
- Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
- Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
- DEODORANTS IN CHILE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Promotional strategies drive growth in deodorants in the Chilean market
- Innovations by key players in deodorants
- Unilever maintains its leadership through innovation and sports collaborations
- PROSPECTS AND OPPORTUNITIES
- Maximising usage occasions: The impact of pack strategies on deodorants
- The growing trend of clinical deodorant options
- Premium and dermocosmetics deodorants set to maintain their rising sales
- CATEGORY DATA
- Table 54 Sales of Deodorants by Category: Value 2018-2023
- Table 55 Sales of Deodorants by Category: % Value Growth 2018-2023
- Table 56 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
- Table 57 NBO Company Shares of Deodorants: % Value 2019-2023
- Table 58 LBN Brand Shares of Deodorants: % Value 2020-2023
- Table 59 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
- Table 60 Forecast Sales of Deodorants by Category: Value 2023-2028
- Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
- Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
- DEPILATORIES IN CHILE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- The challenging landscape persists for depilatories
- Changing consumer habits in terms of hair removal
- Competitive landscape remains stable in depilatories
- PROSPECTS AND OPPORTUNITIES
- Growing popularity of laser hair removal and electrolysis in Chile
- Threats to traditional depilation: The emergence of home laser devices
- Innovation and pricing: Strategies to revitalise sales of depilatories
- CATEGORY DATA
- Table 63 Sales of Depilatories by Category: Value 2018-2023
- Table 64 Sales of Depilatories by Category: % Value Growth 2018-2023
- Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
- Table 66 NBO Company Shares of Depilatories: % Value 2019-2023
- Table 67 LBN Brand Shares of Depilatories: % Value 2020-2023
- Table 68 Forecast Sales of Depilatories by Category: Value 2023-2028
- Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
- FRAGRANCES IN CHILE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Revival of mass fragrances during 2023
- Shifting preferences: Demand for smaller pack sizes in Chile
- Resilience of the premium segment continues in fragrances
- PROSPECTS AND OPPORTUNITIES
- Growth expected beyond fragrances
- Direct selling likely to lose relevance as a distribution channel for fragrances
- Consumers set to continue to purchase during Cyber Day sales in Chile
- CATEGORY DATA
- Table 70 Sales of Fragrances by Category: Value 2018-2023
- Table 71 Sales of Fragrances by Category: % Value Growth 2018-2023
- Table 72 NBO Company Shares of Fragrances: % Value 2019-2023
- Table 73 LBN Brand Shares of Fragrances: % Value 2020-2023
- Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
- Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
- Table 76 Forecast Sales of Fragrances by Category: Value 2023-2028
- Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
- HAIR CARE IN CHILE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Shampoos, 2-in-1 products, and styling agents are driving forces in hair care
- Post-shampoo products boost hair care sales
- Chilean consumers continue to prefer quality over price
- PROSPECTS AND OPPORTUNITIES
- Leading brands embrace the “skinification” of hair care
- Shifting trends in pack sizes to keep gaining relevance
- Influencer collaborations and digital marketing in hair care
- CATEGORY DATA
- Table 78 Sales of Hair Care by Category: Value 2018-2023
- Table 79 Sales of Hair Care by Category: % Value Growth 2018-2023
- Table 80 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
- Table 81 NBO Company Shares of Hair Care: % Value 2019-2023
- Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
- Table 83 LBN Brand Shares of Hair Care: % Value 2020-2023
- Table 84 LBN Brand Shares of Colourants: % Value 2020-2023
- Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
- Table 86 LBN Brand Shares of Styling Agents: % Value 2020-2023
- Table 87 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
- Table 88 Forecast Sales of Hair Care by Category: Value 2023-2028
- Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
- Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
- MEN'S GROOMING IN CHILE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- The shift towards “skinification” in men’s grooming
- The rise of men’s skin care continues
- Men’s deodorant packs and new launches
- PROSPECTS AND OPPORTUNITIES
- Shifting masculine ideals set to impact men’s grooming
- From haircuts to facial treatments: The evolution of services in Chilean barbershops
- The growing role of social media in men’s grooming
- CATEGORY DATA
- Table 91 Sales of Men’s Grooming by Category: Value 2018-2023
- Table 92 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
- Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
- Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
- Table 95 NBO Company Shares of Men’s Grooming: % Value 2019-2023
- Table 96 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
- Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
- Table 98 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
- Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
- ORAL CARE IN CHILE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Contraction continues in oral care
- Strengthening the link between oral care and wellbeing
- Promotional strategies in the declining oral care category
- PROSPECTS AND OPPORTUNITIES
- Electric toothbrushes set to maintain growth momentum
- Bamboo toothbrushes and beyond
- Empowering oral health: leveraging teledentistry for enhanced patient care
- CATEGORY DATA
- Table 100 Sales of Oral Care by Category: Value 2018-2023
- Table 101 Sales of Oral Care by Category: % Value Growth 2018-2023
- Table 102 Sales of Toothbrushes by Category: Value 2018-2023
- Table 103 Sales of Toothbrushes by Category: % Value Growth 2018-2023
- Table 104 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
- Table 105 NBO Company Shares of Oral Care: % Value 2019-2023
- Table 106 LBN Brand Shares of Oral Care: % Value 2020-2023
- Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
- Table 108 LBN Brand Shares of Toothpaste: % Value 2020-2023
- Table 109 Forecast Sales of Oral Care by Category: Value 2023-2028
- Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
- Table 111 Forecast Sales of Toothbrushes by Category: Value 2023-2028
- Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
- SKIN CARE IN CHILE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Skin care reinvigorated: Mass segment takes the lead in terms of growth
- Influence of mass dermocosmetics on skin care distribution channels
- The impact of promotional packs and loyalty programmes in skin care
- PROSPECTS AND OPPORTUNITIES
- The growing importance of skin care amongst modern consumers
- Diversifying beyond hyaluronic acid
- Embracing the Korean beauty revolution
- CATEGORY DATA
- Table 113 Sales of Skin Care by Category: Value 2018-2023
- Table 114 Sales of Skin Care by Category: % Value Growth 2018-2023
- Table 115 NBO Company Shares of Skin Care: % Value 2019-2023
- Table 116 LBN Brand Shares of Skin Care: % Value 2020-2023
- Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
- Table 118 LBN Brand Shares of Anti-agers: % Value 2020-2023
- Table 119 LBN Brand Shares of Firming Body Care: % Value 2020-2023
- Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
- Table 121 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
- Table 122 Forecast Sales of Skin Care by Category: Value 2023-2028
- Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
- SUN CARE IN CHILE
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Slowing value performance in sun care, yet dynamic growth persists
- Weathering the storm: The impact of El Niño on sun care
- Beyond summer: The role of sun protection in consumers’ daily routines
- PROSPECTS AND OPPORTUNITIES
- Continued awareness of UV damage will drive further growth
- Expansion of sun care products with a preventive focus
- Diversifying sun care channels for affordability
- CATEGORY DATA
- Table 124 Sales of Sun Care by Category: Value 2018-2023
- Table 125 Sales of Sun Care by Category: % Value Growth 2018-2023
- Table 126 NBO Company Shares of Sun Care: % Value 2019-2023
- Table 127 LBN Brand Shares of Sun Care: % Value 2020-2023
- Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
- Table 129 Forecast Sales of Sun Care by Category: Value 2023-2028
- Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
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