Beauty and Personal Care in Azerbaijan
Performance was positive for beauty and personal care in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. As such, beauty and personal care registered both moderate constant value and volume growth, partly supported by continuing population growth. In addition, any supply disruptions caused by the war in Ukraine were for the most part ironed out. That being said, the economy slowed, due to falling oil prices and declining oil production,...
Euromonitor International's Beauty and Personal Care in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Beauty and Personal Care in Azerbaijan
- Euromonitor International
- April 2024
- List Of Contents And Tables
- BEAUTY AND PERSONAL CARE IN AZERBAIJAN
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MASS BEAUTY AND PERSONAL CARE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Mass beauty and personal care remains nimble
- Global brands continue to lead
- Consumers remain highly price sensitive
- PROSPECTS AND OPPORTUNITIES
- Price discounting and promotions key growth drivers
- Expansion of modern retailing will support growth
- Increasing number of Korean brands
- CATEGORY DATA
- Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
- Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
- Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
- Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
- PREMIUM BEAUTY AND PERSONAL CARE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Premium outperforms mass in terms of value growth
- Seasonality key driver of value sales
- Product launches focus on natural and environmentally-friendly.
- PROSPECTS AND OPPORTUNITIES
- Growing competition from higher quality mass brands
- Strong performance for premium hair care
- Premium skin care performs well
- CATEGORY DATA
- Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
- Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
- Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
- Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
- BABY AND CHILD-SPECIFIC PRODUCTS IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Affordability key driver of value sales
- Nivea holds on to top spot
- Parents prioritise natural, non-toxic ingredients
- PROSPECTS AND OPPORTUNITIES
- Moderate value growth over forecast period
- Value for money still key driver of value sales
- Intense competition within baby wipes
- CATEGORY DATA
- Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
- Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
- Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
- Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
- Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
- Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
- Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
- Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
- Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
- Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
- BATH AND SHOWER IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Moderate constant value growth
- Turkish player, Evyap Sabun Yag Gliserin, performs strongly
- Focus on natural
- PROSPECTS AND OPPORTUNITIES
- Modest performance over forecast period
- Higher volume growth for liquid soap over bar soap
- Consumers look for clean labels with less additives
- CATEGORY DATA
- Table 33 Sales of Bath and Shower by Category: Value 2018-2023
- Table 34 Sales of Bath and Shower by Category: % Value Growth 2018-2023
- Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
- Table 36 NBO Company Shares of Bath and Shower: % Value 2019-2023
- Table 37 LBN Brand Shares of Bath and Shower: % Value 2020-2023
- Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
- Table 39 Forecast Sales of Bath and Shower by Category: Value 2023-2028
- Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
- Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
- COLOUR COSMETICS IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Recovery, as supply disruptions ironed out
- L'Oréal maintains its lead in colour cosmetics
- Multifunctionality increasingly popular
- PROSPECTS AND OPPORTUNITIES
- Expansion of modern retailing supports growth
- Focus on cleaner cosmetics with a natural look
- Digital channels play increasing role
- CATEGORY DATA
- Table 42 Sales of Colour Cosmetics by Category: Value 2018-2023
- Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
- Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
- Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
- Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
- Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
- Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
- Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
- Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
- DEODORANTS IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Contonuing population growth supports volume sales
- Global brands dominate
- Promotions push volume sales
- PROSPECTS AND OPPORTUNITIES
- Sprays continue to be most popular format
- Expansion of modern retailing supports growth
- Potential for growth of deodorants with a more natural positioning
- CATEGORY DATA
- Table 51 Sales of Deodorants by Category: Value 2018-2023
- Table 52 Sales of Deodorants by Category: % Value Growth 2018-2023
- Table 53 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
- Table 54 NBO Company Shares of Deodorants: % Value 2019-2023
- Table 55 LBN Brand Shares of Deodorants: % Value 2020-2023
- Table 56 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
- Table 57 Forecast Sales of Deodorants by Category: Value 2023-2028
- Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
- Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
- DEPILATORIES IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Modest volume growth in 2023
- Procter & Gamble continues to lead depilatories
- Offerings through beauty salons dampening retail sales
- PROSPECTS AND OPPORTUNITIES
- Bright outlook over forecast period
- Women’s razors and blades in need of innovation
- Affordable pricing drives value sales
- CATEGORY DATA
- Table 60 Sales of Depilatories by Category: Value 2018-2023
- Table 61 Sales of Depilatories by Category: % Value Growth 2018-2023
- Table 62 NBO Company Shares of Depilatories: % Value 2019-2023
- Table 63 LBN Brand Shares of Depilatories: % Value 2020-2023
- Table 64 Forecast Sales of Depilatories by Category: Value 2023-2028
- Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
- FRAGRANCES IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Healthy performance for fragrances
- New fragrances by Vilhelm Parfumerie and Giardino Benessere
- Direct seller Oriflame retains strong lead in mass fragrances
- PROSPECTS AND OPPORTUNITIES
- Modern retailing sees increased sales
- Aggressive price promotion over forecast period
- Competition from more affordable essential oils
- CATEGORY DATA
- Table 66 Sales of Fragrances by Category: Value 2018-2023
- Table 67 Sales of Fragrances by Category: % Value Growth 2018-2023
- Table 68 NBO Company Shares of Fragrances: % Value 2019-2023
- Table 69 LBN Brand Shares of Fragrances: % Value 2020-2023
- Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
- Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
- Table 72 Forecast Sales of Fragrances by Category: Value 2023-2028
- Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
- HAIR CARE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Healthy volume growth for hair care
- Global brands still dominate
- Salon professional hair care registers volume growth
- PROSPECTS AND OPPORTUNITIES
- Healthy outlook over forecast period
- Specialised products grow in popularity
- Rosy outlook for salon professional hair care
- CATEGORY DATA
- Table 74 Sales of Hair Care by Category: Value 2018-2023
- Table 75 Sales of Hair Care by Category: % Value Growth 2018-2023
- Table 76 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
- Table 77 NBO Company Shares of Hair Care: % Value 2019-2023
- Table 78 LBN Brand Shares of Hair Care: % Value 2020-2023
- Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
- Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
- Table 81 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
- Table 82 Forecast Sales of Hair Care by Category: Value 2023-2028
- Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
- Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
- MEN'S GROOMING IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Moderate constant value growth
- Multinationals lead men’s grooming
- Men’s hair care registers highest volume growth
- PROSPECTS AND OPPORTUNITIES
- Mass registers higher volume growth than premium
- Less essential men’s grooming products suffer as long as inflation remains high
- Price sensitive consumers opt for products for whole family
- CATEGORY DATA
- Table 85 Sales of Men’s Grooming by Category: Value 2018-2023
- Table 86 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
- Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
- Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
- Table 89 NBO Company Shares of Men’s Grooming: % Value 2019-2023
- Table 90 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
- Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
- Table 92 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
- Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
- ORAL CARE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Oral care best performer in 2023
- Russian brands perform strongly
- Healthy volume growth for power toothbrushes
- PROSPECTS AND OPPORTUNITIES
- Continued healthy growth over forecast period
- Increased competition despite concentration at top end
- Potential for growth of premium toothpaste
- CATEGORY DATA
- Table 94 Sales of Oral Care by Category: Value 2018-2023
- Table 95 Sales of Oral Care by Category: % Value Growth 2018-2023
- Table 96 Sales of Toothbrushes by Category: Value 2018-2023
- Table 97 Sales of Toothbrushes by Category: % Value Growth 2018-2023
- Table 98 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
- Table 99 NBO Company Shares of Oral Care: % Value 2019-2023
- Table 100 LBN Brand Shares of Oral Care: % Value 2020-2023
- Table 101 Forecast Sales of Oral Care by Category: Value 2023-2028
- Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
- Table 103 Forecast Sales of Toothbrushes by Category: Value 2023-2028
- Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
- SKIN CARE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Modest volume growth in 2023
- Major international players hold largest value share
- Increasing number of Korean brands
- PROSPECTS AND OPPORTUNITIES
- Dermocosmetic brands register healthy growth
- Some volume growth for men's skin care over forecast period
- Shift towards multifunctional products over forecast period
- CATEGORY DATA
- Table 105 Sales of Skin Care by Category: Value 2018-2023
- Table 106 Sales of Skin Care by Category: % Value Growth 2018-2023
- Table 107 NBO Company Shares of Skin Care: % Value 2019-2023
- Table 108 LBN Brand Shares of Skin Care: % Value 2020-2023
- Table 109 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
- Table 110 Forecast Sales of Skin Care by Category: Value 2023-2028
- Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
- SUN CARE IN AZERBAIJAN
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Healthy volume growth for sun care
- Global brands dominate
- Blurring of lines between skin care and sun care
- PROSPECTS AND OPPORTUNITIES
- Positive outlook over forecast period
- Brands innovate mainly by offering different formats
- Increased demand for added-value benefits
- CATEGORY DATA
- Table 112 Sales of Sun Care by Category: Value 2018-2023
- Table 113 Sales of Sun Care by Category: % Value Growth 2018-2023
- Table 114 Sales of Sun Care by Premium vs Mass: % Value 2018-2023
- Table 115 NBO Company Shares of Sun Care: % Value 2019-2023
- Table 116 LBN Brand Shares of Sun Care: % Value 2020-2023
- Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
- Table 118 Forecast Sales of Sun Care by Category: Value 2023-2028
- Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
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