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Beauty and Personal Care in the US

Best Price Guarantee Length Publisher Published Date SKU
from $2,650 143 Pages Euromonitor International May, 2023 EP17973213
Best Price Guarantee
Price from $2,650
Length 143 Pages
Publisher Euromonitor International
Published Date May, 2023
SKU EP17973213

Beauty and Personal Care in the US


The US market was continuing to record positive growth across most of its key categories in 2022, with ongoing post-COVID-19 recovery supporting growth in premium beauty and personal care. Premium dermocosmetics were in particularly strong demand across a range of products, with 30% of US consumers identifying premium with proven/efficacy benefits, according to the Euromonitor International Voice of the Consumer Beauty survey. Significantly, over half of US consumers are also willing to pay more...

Euromonitor International's Beauty and Personal Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Beauty and Personal Care in the US
Euromonitor International
May 2023
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN THE US
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Narrowing gap between mass and premium as inflation worries persist
Innovation remains key to driving consumer interest
Skinification in mass-market brands across product categories
PROSPECTS AND OPPORTUNITIES
Macroeconomic uncertainty will support downtrading among a large portion of Americans
Elevating the experience across mass channels to build on the momentum in mass products
Diversity and inclusivity in product solutions
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium segment focuses on efficacy and broader wellness
Building on product experience and variety across retail platforms
Tapping into Gen Zers with ingredient-led innovation and power of social media
PROSPECTS AND OPPORTUNITIES
Innovation in terms of quality and texture to keep momentum going
Beauty with purpose
Experimenting with virtual world to engage consumers
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby and child-specific sun care shows the strongest growth in 2022
Premium brands gaining share but mass products still dominate
Filling the gap with products for melanin-rich skin
PROSPECTS AND OPPORTUNITIES
Dermocosmetics and natural/organic claims gaining traction
Sustained demand for new formulations
Sustainable developments to gain further momentum
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price increases benefit soap value sales, while both unit volumes and pack sizes shrink
Hand sanitisers remains in decline as players favour skin-focused innovation
Eco-friendly packaging champions soap sustainability efforts
PROSPECTS AND OPPORTUNITIES
Premium skin care ingredients elevate bath and shower offerings
Intimate hygiene contributes to increasing focus on women’s health
Reaching a variety of bath and shower consumers with a gender-neutral positioning
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2017-2022
Table 35 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 37 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 38 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 40 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales of colour cosmetics recover to pre-pandemic levels in 2022, driven by lip products
Players must adapt to and innovate in line with consumers’ low-maintenance approach to make-up
Consumer focus on maintaining skin health encourages more skinified launches
PROSPECTS AND OPPORTUNITIES
Expectation of value-driven consumer behaviour will likely lead to a focus on skin-first and multifunctional products in the forecast period
Celebrities and influencers will continue to impact US beauty trends
Experimentation with digital platforms to continue as players look for new ways to engage with their consumers
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 47 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 48 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 49 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 50 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong growth driven by COVID-19 recovery and mass developments
The skinification of deodorants
Diverging success of deodorant formats
PROSPECTS AND OPPORTUNITIES
Non-personal care players add deodorants to their overall product portfolios
Innovation incubator – niche formats on the rise
Consumers are adopting a deodorant “wardrobe”
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2017-2022
Table 55 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 57 NBO Company Shares of Deodorants: % Value 2018-2022
Table 58 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 60 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Depilatories performance hit by inflated prices, as consumers extend product usage longevity
More women’s DTC shaving brands enter in-store retailers
New launches in shavers and blades continue to highlight sustainability and clean packaging
PROSPECTS AND OPPORTUNITIES
Hair removal creams and bleaches take on hybrid body and skin benefits
Different depilatory products for different areas of the body could lead to specialisation
Influencer partnerships to connect with more consumers will be key
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2017-2022
Table 64 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 66 NBO Company Shares of Depilatories: % Value 2018-2022
Table 67 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 68 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium fragrances drive sales while mass counterparts struggle to capitalise on the momentum
Consumers seeking out more diverse scents and brands as they explore building a fragrance “wardrobe”
Sustainability transforming into a driving force
PROSPECTS AND OPPORTUNITIES
Wellness-driven behaviour to curb the expected slowdown of fragrances in the forecast period
Players should not dismiss consumers’ growing environmental concerns
Digital tools will provide a potential avenue to building and maintaining consumer relationships
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2017-2022
Table 71 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Fragrances: % Value 2018-2022
Table 73 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 76 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Conditioners and treatments benefit from concerns about hair fall and speak of the skinification of hair care
Styling agents remain steady with help of “clean” trend
Olaplex Virtual Salon channels virtual reality in path to purchase
PROSPECTS AND OPPORTUNITIES
Textured hair acts as an opportunity to express individuality
Mass brands compete with salon professional offerings
Consumers increasingly taking ingredients into consideration for sustainable hair care
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2017-2022
Table 79 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 81 NBO Company Shares of Hair Care: % Value 2018-2022
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 83 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 84 LBN Brand Shares of Colourants: % Value 2019-2022
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 86 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 88 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite brands’ best efforts, men’s shaving returns to recording declining volume sales
Men’s premium skin care sees double-digit current value growth in 2022
Male celebrities enter the skin care space
PROSPECTS AND OPPORTUNITIES
Hair care trend alignment – innovation in men’s scalp care products
Hybridity in men’s skin care products
Digital strategies adapt to redefined masculinity and more men embracing self-care, also supported by male influencers
CATEGORY DATA
Table 91 Sales of Men’s Grooming by Category: Value 2017-2022
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 95 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premiumisation enters oral care with Colgate Optic White Pro Series Toothpaste
Issue-specific formulations in mouthwash attract attention in the post-pandemic period
Environmentally-friendly packaging and formats continue to lead efforts in oral care sustainability
PROSPECTS AND OPPORTUNITIES
Oral care ecosystems complement professional services and utilise multifunctionality
Digitalisation acts as an opportunity to educate and attract oral care consumers
Clean ingredients support oral care establishment in the beauty space
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2017-2022
Table 101 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 102 Sales of Toothbrushes by Category: Value 2017-2022
Table 103 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 105 NBO Company Shares of Oral Care: % Value 2018-2022
Table 106 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 108 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 109 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 111 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Self-care and skin-health trends drive skin care in 2022
Strength of ingredient-led beauty solidified by renewed interest in natural and organic ingredients
Body care attracts consumer attention in 2022
PROSPECTS AND OPPORTUNITIES
Players must be mindful of their value-proposition over the forecast period
Changing consumer behaviour to present challenges and opportunities
Growing holistic wellness initiatives will present more innovation opportunities
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2017-2022
Table 114 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 115 NBO Company Shares of Skin Care: % Value 2018-2022
Table 116 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 118 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 119 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 122 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN THE US
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health awareness against the background of post-pandemic recovery driving sun protection
Self-tanning and aftersun gaining momentum with improved distribution and social media campaigns
Innovation focusing on value-added features continues to drive facial sun care
PROSPECTS AND OPPORTUNITIES
Growing appetite for multifunctional products
Natural plant extracts likely to be the future of sunscreens
Safety concerns in focus and an opportunity for product development
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2017-2022
Table 125 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 NBO Company Shares of Sun Care: % Value 2018-2022
Table 127 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 129 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027

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