Bath and Shower in Australia

Bath and Shower in Australia

Competition within bath and shower continued to intensify in 2022 with several new players and a plethora of products being launched. Category players continued to focus on natural and botanical ingredients as well as sustainable claims, but new formats and concepts continued to gain prominence in 2022, with product development focusing on enjoyment. Most targeted a younger, digital-savvy audience, including Generation Z. Following the foam bath format released by Sundae Body, Unilever launched...

Euromonitor International's Bath and Shower in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.