Bath and Shower in the US
High inflation and supply chain-related issues put pressure on brand owners to increase prices across beauty and personal care in 2022. As major players pushed through double-digit price hikes across the year, categories such as bar soap recorded unexpectedly strong current value growth. As a category that has been generally shrinking in recent times, with a rare year of positive growth in 2020 due to heightened hygiene standards when the pandemic hit the US, bar soap sales again saw positive gr...
Euromonitor International's Bath and Shower in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Bath and Shower in the US
- Euromonitor International
- May 2023
- List Of Contents And Tables
- BATH AND SHOWER IN THE US
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Price increases benefit soap value sales, while both unit volumes and pack sizes shrink
- Hand sanitisers remains in decline as players favour skin-focused innovation
- Eco-friendly packaging champions soap sustainability efforts
- PROSPECTS AND OPPORTUNITIES
- Premium skin care ingredients elevate bath and shower offerings
- Intimate hygiene contributes to increasing focus on women’s health
- Reaching a variety of bath and shower consumers with a gender-neutral positioning
- CATEGORY DATA
- Table 1 Sales of Bath and Shower by Category: Value 2017-2022
- Table 2 Sales of Bath and Shower by Category: % Value Growth 2017-2022
- Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
- Table 4 NBO Company Shares of Bath and Shower: % Value 2018-2022
- Table 5 LBN Brand Shares of Bath and Shower: % Value 2019-2022
- Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
- Table 7 Forecast Sales of Bath and Shower by Category: Value 2022-2027
- Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
- Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
- BEAUTY AND PERSONAL CARE IN THE US
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Research Assistance
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