Baked Goods in Thailand

Baked Goods in Thailand


Baked goods manages to achieve positive growth in both retail value and volume terms, despite the return of foodservice heralding stronger growth in on-trade terms. The resumption of tourism, following the era of pandemic restrictions, is attributed as a key reason for this, with new cafés and restaurants opening to capitalise on such opportunities, in addition to the resumption of business from existing outlets. Moreso, establishments are taking to social media, from Facebook to TikTok, to prom...

Euromonitor International's Baked Goods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Baked Goods in Thailand
Euromonitor International
December 2023
List Of Contents And Tables
BAKED GOODS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
The rebound of tourism and foodservice heralds new opportunities for baked goods
Increasing raw material costs push up unit prices, as players seek to create stability for consumers
Farmhouse maintains its lead thanks to myriad strengths over its competitors
PROSPECTS AND OPPORTUNITIES
Booming café culture and product innovation set to support demand
Health and wellness trends set to inspire “healthier” baked goods
Farmhouse set to maintain its lead, with new marketing efforts also seen in the “Metaverse”
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2018-2023
Table 2 Sales of Baked Goods by Category: Value 2018-2023
Table 3 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 4 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 5 Sales of Pastries by Type: % Value 2018-2023
Table 6 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 7 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 8 Distribution of Baked Goods by Format: % Value 2018-2023
Table 9 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 10 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028
STAPLE FOODS IN THAILAND
EXECUTIVE SUMMARY
Staple foods in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2018-2023
Table 14 Sales of Staple Foods by Category: Value 2018-2023
Table 15 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 16 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 18 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 19 Penetration of Private Label by Category: % Value 2018-2023
Table 20 Distribution of Staple Foods by Format: % Value 2018-2023
Table 21 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 22 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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