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Baked Goods in Ireland

Publisher Euromonitor International
Published Nov 25, 2025
Length 24 Pages
SKU # EP20639358

Description

In 2025, value sales of baked goods in Ireland increased, driven by consumer interest in convenient options such as packaged flatbreads and frozen products, along with innovative premium flavours. Cakes experienced the most significant value growth, supported by price inflation and a sustained demand for affordable indulgence. At the same time, artisanal breads and flatbreads remained popular due to their versatility and traditional appeal.

Euromonitor International's Baked Goods in Ireland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Baked Goods in Ireland
Euromonitor International
November 2025
List Of Contents And Tables
BAKED GOODS IN IRELAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth for baked goods is driven by convenience, premium flavours and the expansion of retail e-commerce
INDUSTRY PERFORMANCE
Baked goods achieve value growth as consumers shift towards convenient formats and premium flavour innovations
Cakes lead value growth while flatbreads and artisanal loaves sustain momentum through versatility and heritage appeal
WHAT’S NEXT?
Baked goods is set for modest growth as artisanal products and private label ranges drive competitive shifts
Health and wellness trends will accelerate clean-label and free-from innovation across the forecast period
Sustainability will gain prominence as local sourcing and packaging reduction shape baked goods
COMPETITIVE LANDSCAPE
Brennan’s Bakeries maintains its leadership through brand strength and health-focused innovation
Promise Gluten Free leads growth in 2025 through innovation in free-from and health focused baked goods
CHANNELS
Supermarkets retains its lead of distribution, supported by Tesco, Dunnes and SuperValu
The rising adoption of home delivery and click-and-collect supports growth for retail e-commerce
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2020-2025
Table 2 Sales of Baked Goods by Category: Value 2020-2025
Table 3 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 4 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 5 Sales of Pastries by Type: % Value 2020-2025
Table 6 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 7 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 8 Distribution of Baked Goods by Format: % Value 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 10 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN IRELAND
EXECUTIVE SUMMARY
Demand for value, health and sustainability drive growth in staple foods
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising demand for value, convenience and healthier options drive growth in 2025
Sustainability becomes an influential driver of consumer choice in staple foods
Rising costs influence purchasing behaviour as Irish consumers balance value with quality
WHAT’S NEXT?
Value sales are expected to rise as price inflation and shifting lifestyle priorities shape demand
Reformulation, value innovation and sustainability are set to define competitive strategies
Retail e-commerce and discounters are expected to gain momentum
COMPETITIVE LANDSCAPE
Pilgrim’s Europe maintains its leadership through broad availability and diversified offerings
Tesco Ireland strengthens its position through private label expansion and a multi-tiered value strategy
CHANNELS
Supermarkets retains its lead through strong brand loyalty and a wide product assortments
Retail e-commerce accelerates as rapid delivery and improved fulfilment services reshape staple foods
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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